Email Deliverability Specialist
Primary stack
Nice to have's
Job description
About the Position
Email Deliverability Specialist
Повна зайнятість
About the Company
King Group - an iGaming product company operating since 2012: 1000+ employees, 20+ brands, markets in Ukraine, Europe, and Tier 1. We are looking for a specialist who will take responsibility for the delivery of email communications and the development of the deliverability direction.
About the Role
You will be responsible for the quality of email delivery for international B2C projects: domain and IP reputation, interaction with mail providers, email infrastructure, and scaling processes. This is not just about sending emails, but comprehensive work with analytics, technical settings, and strategy. You will work closely with the CRM team, analytics, and technical teams, and directly influence the effectiveness of the key communication channel with users. We are looking for someone who wants to own the deliverability direction, not just perform operational tasks.
Responsibilities
- Development and implementation of email deliverability strategy for international B2C projects.
- Responsibility for domain, IP address, and sender identity reputation.
- Monitoring and improvement of key metrics: Inbox Placement, Delivery Rate, Bounce Rate, Complaint Rate, Spam Rate, Sender Reputation.
- Diagnostics of delivery problems, analysis of bounce codes and blocking reasons, development and implementation of plans to eliminate them.
- Work with Gmail, Yahoo, Outlook, and other providers; tracking changes in their requirements and policies.
- Control and optimization of email infrastructure: SPF, DKIM, DMARC, Return-Path, sender domains, IP allocation.
- Building processes for launching new domains, IPs, and types of email traffic; organizing warm-up when scaling sending.
- Working with ESP platforms (SendGrid and others): optimizing configurations and sending processes.
- Defining rules for working with audience segments, recommendations on segmentation and sending frequency.
- Collaboration with the CRM team: balancing the volume of communications, engagement, and sender health.
- Implementing monitoring systems and regular reporting on the status of the email channel.
- Participation in projects to scale the channel, migrate infrastructure, and launch new markets and brands.
- Formation of internal standards and best practices for working with email traffic.
Requirements
- 3+ years of experience in Email Deliverability / Email Infrastructure.
- Practical experience with large volumes of email sending.
- Deep understanding of the principles of Gmail, Yahoo, Outlook, and other ISPs.
- Experience with Google Postmaster Tools and other reputation monitoring tools.
- Understanding of email authentication and infrastructure: SPF, DKIM, DMARC, Return-Path.
- Experience analyzing bounce codes, blocks, and delivery problems.
- Practical experience with ESP (SendGrid, Amazon SES, Mailgun, SparkPost, or similar).
- Ability to work with data, find root causes of problems, and formulate solutions.
- Independence: ability to build processes and interact with technical and marketing teams.
- Ability to argue your position and explain not only "what to do," but also "why exactly this."
Nice to Have
- Experience in large B2C products (iGaming, fintech, e-commerce, marketplace, subscription).
- Experience in restoring email reputation after deliverability degradation.
- Experience in migrating between ESPs or building email infrastructure from scratch.
- Experience working with multi-brand / multi-domain structures.
- Understanding of CRM processes and lifecycle communications.
We Offer
- A large-scale international email direction: not individual mailings, but a comprehensive delivery system for different markets and brands.
- Ownership: the opportunity to build the deliverability function in the company and implement your own solutions.
- Real impact on the key communication channel with users and business results.
- Technical environment: own CRM platform, various ESP solutions, CDP, real-time data, modern analytics tools.
- Complex tasks in various markets and brands, where an expert approach is needed, not template solutions.
- Space for your own ideas and experiments.
Base Package
- Official employment, health insurance, corporate doctor.
- Paid vacations and sick leave, additional days off.
- Compensation for training, gym, and 75% of the cost of lunches.
Apply now
© King Group. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Вітаємо в King Group — місці, де зустрічаються найкращі люди з IT та гемблінг-індустрії, щоб разом робити дивовижні речі.Один із лідерів українського iGaming-ринку, King Group сьогодні має команду в понад 500 співробітників і створює продукти, якими щодня користуються більше 2 мільйонів клієнтів по всьому світу. Від маленької gamedev-студії, заснованої в 2012 році кількома ентузіастами, до одного з найбільших в індустрії платників податків і роботодавців, — це історія King Group, яку ми продовжуємо писати разом, із азартом і натхненням.