General Manager

About the Position

General Manager

Location: Saudi Arabia

Department: Administrative / Management

Date Posted: 04/27/2026

ASBIS is seeking a General Manager to lead business operations in Saudi Arabia, focusing on revenue growth and market leadership. This role involves developing and executing the local commercial strategy, managing cross-functional teams, ensuring compliance with local regulations, and building strong relationships with key stakeholders, including global vendors and local partners. The role drives revenue growth, strengthens vendor positioning, optimizes distribution efficiency, and ensures alignment with the company’s global strategy to achieve sustainable growth and market leadership.

Responsibilities

• Develop and execute the business strategy in line with ASBIS Group objectives, with a clear focus on revenue growth, market share, and vendor portfolio expansion.
• Own full P&L, including budgeting, financial planning, and delivery of net profit, gross margin, and cash flow targets.
• Drive commercial performance across all product categories, ensuring strong sell-in and sell-through across the market.
• Build long-term and mutually beneficial relationships with key vendors, negotiating commercial terms, pricing, and growth incentives.
• Develop and expand reseller, retail, and enterprise channel networks, ensuring strong pipeline and partner performance.
• Identify new business opportunities based on in-depth market situation analysis, including new product categories, partnerships, and customer segments within the local markets.
• Analyze market trends, competition, and customer demand to continuously refine go-to-market strategies.
• Lead and develop a high-performing local team, setting clear KPIs, accountability, and performance standards.
• Foster a strong commercial and data-driven culture, leveraging ASBIS tools and reporting systems.
• Oversee day-to-day operations, ensuring alignment between sales, supply chain, and finance functions.
• Optimize inventory management, demand planning, and pricing strategies to balance availability and working capital efficiency.
• Ensure compliance with local regulatory requirements and company policies.
• Evaluate and improve business processes to enhance operational efficiency and scalability.
• Build and maintain strong relationships with key stakeholders, including customers, partners, and service providers.

Requirements

• Bachelor’s or Master's degree in Business Administration or a related field.
• Minimum 5 years of experience in a senior commercial leadership role or General Manager position within distribution, consumer electronics, IT, or related sectors.
• Strong experience managing P&L and driving revenue growth.
• Proven track record in vendor management and commercial negotiations with global brands.
• Deep understanding of local market dynamics, channel landscape, and go-to-market strategies.
• Experience working with reseller, retail, and enterprise channels.
• Strong leadership skills, with the ability to build and manage high-performing teams.
• Excellent communication and stakeholder management skills.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Proficiency in Microsoft Office and reporting tools.
• Fluency in English, knowledge of Arabic is a plus.
• Ability to operate in a fast-paced, high-volume, and performance-driven environment.

We Offer

• Opportunity to work for a financially strong, fast-growing multinational company.
• Constant interaction with global teams of professionals.
• International career opportunities.
• Access to continuous professional development: training, certification programs, events, and team buildings.
• Attractive remuneration package.
• Special prices for the Company products.

About the Company

ASBIS is a leading multinational company with a strong presence in the distribution, consumer electronics, and IT sectors. We are committed to providing high-quality products and services to our customers and fostering a collaborative and innovative work environment.

Contact: Jeethu Vazhiyodan

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