Growth Marketing

About the Position

Growth Marketing

Joyride Autos is a new marketplace in the automotive industry, specializing in unclaimed vehicle auctions. Founded by a team of successful entrepreneurs and car enthusiasts, Joyride aims to create the industry-leading online auction platform for buying and selling unclaimed vehicles. Launched in April 2020, we are now executing regular online auctions in major U.S. cities and expanding into new markets. We are a lean, impactful team dedicated to making Joyride the leading unclaimed vehicle auction platform.

We are seeking an analytical, strategic marketer to build a systematic marketing pipeline for our marketplace business. This role will encompass SEO, PPC, video, influencer, Facebook, social, retargeting, print marketing, conversion optimization, conversion tracking, and attribution for our vehicle marketplace business. You will be equally comfortable diving into the details and developing long-term strategies and vision. Your mission will be to identify techniques to convert organic and paid traffic more effectively by optimizing the user journey. Above all, you will relentlessly pursue growth for both sides of the marketplace in this highly strategic, visible, and cross-functional role.

Responsibilities

• Own overall buyer/seller growth for Joyride's marketplace business by establishing a scalable, cost-effective, and data-centric customer acquisition strategy while tracking the origin of every new customer signup and registration.
• Oversee and maintain existing digital advertising channels (search, social, display, video).
• Lead efforts to launch incremental campaigns as we expand to new markets.
• Work collaboratively with analytics to design, implement, and measure tests (audiences, creative, bid strategies, etc.).
• Optimize ad performance to meet ROI-centric business goals.
• Identify and develop new marketing opportunities.
• Work closely with finance and analytics to create forecasts for growth.
• Quickly catch bugs/issues and act urgently to address.

Requirements

• 3-5 years of experience in digital marketing for a consumer-facing business, ideally in the Auto industry.
• Proven ability to prioritize and execute tasks in a fast-paced environment.
• Demonstrated ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes.
• Technical proficiency in Google Analytics, Excel, Search Console, Facebook Business Manager, Google Ads Suite, and SEO-specific tools.
• A positive, upbeat attitude.
• Relentless focus on metrics, optimization, and attribution.

We Offer

• Opportunity to work in a dynamic and growing industry.
• Be part of a lean, impactful team.
• Competitive compensation package.
• Remote work options.

About the Company

Joyride Autos is a new marketplace in the automotive industry, specializing in unclaimed vehicle auctions. Founded by a team of successful entrepreneurs and car enthusiasts, Joyride aims to create the industry-leading online auction platform for buying and selling unclaimed vehicles. Launched in April 2020, we are now executing regular online auctions in major U.S. cities and expanding into new markets.