Growth Marketing

About the Position

Joyride is a pioneering marketplace in the automotive industry, specializing in unclaimed vehicle auctions. Founded by a team of successful entrepreneurs, car enthusiasts, and a talented development team, Joyride aims to be the leading online auction platform for buying and selling unclaimed vehicles. Launched in April 2020, we are now successfully executing regular online auctions in major U.S. cities and expanding into new markets. We are a lean, impactful team dedicated to making Joyride the leading platform for unclaimed vehicle auctions.

We are seeking an analytical and strategic Growth Marketing professional to build a systematic marketing pipeline for our marketplace business. This role will encompass SEO, PPC, video, influencer marketing, Facebook, social media, retargeting, print marketing, conversion optimization, conversion tracking, and attribution. You will be responsible for identifying techniques to convert organic and paid traffic more effectively by optimizing the user journey. This highly strategic, visible, and cross-functional role requires someone who is equally comfortable diving into the details and developing long-term strategies and visions.

Responsibilities

• Own overall buyer/seller growth for Joyride's marketplace business by establishing a scalable, cost-effective, and data-centric customer acquisition strategy while tracking the origin of every new customer signup and registration.
• Oversee and maintain existing digital advertising channels (search, social, display, video).
• Lead efforts to launch incremental campaigns as we expand to new markets.
• Work collaboratively with analytics to design, implement, and measure tests (audiences, creative, bid strategies, etc.).
• Optimize ad performance to meet ROI-centric business goals.
• Identify and develop new marketing opportunities.
• Work closely with finance and analytics to create forecasts for growth.
• Quickly catch bugs/issues and act urgently to address.

Requirements

• 3-5 years of experience in digital marketing for a consumer-facing business, ideally in the automotive sector.
• Proven ability to prioritize and execute tasks in a fast-paced environment.
• Demonstrated ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes.
• Technical proficiency in Google Analytics, Excel, Search Console, Facebook Business Manager, Google Ads Suite, and SEO-specific tools.
• A positive, upbeat attitude.
• Relentless focus on metrics, optimization, and attribution.

We Offer

• Opportunity to work in a dynamic and innovative environment.
• Collaborative and positive team culture.
• Potential for professional growth and development.

About the Company

Joyride is a new marketplace in the automotive industry, specializing in unclaimed vehicle auctions. Our mission is to create the industry-leading online auction platform to make it easy and safe to buy and sell unclaimed vehicles. We are a lean, impactful team dedicated to making Joyride the leading platform for unclaimed vehicle auctions.