GTM Lead UK

About the Position

London · Full-time, permanent · 5+ years in B2B services sales · Reports to the Director

Work mode: Hybrid

Open the UK market for UnFoldMart

The UK is one of the world's most competitive agency markets. That's exactly why we want to be in it. Our edge is a full international studio for branding, packaging, websites, performance marketing and visibility in Google and AI answer engines, at a pace and value most London agencies can't match.

You'll be our first UK commercial hire: building the pipeline, finding the brands that need us and turning conversations into clients.

Responsibilities

• The UK plan. Target segments, the first 200 accounts and the offer that gets their attention
• Outbound. Email, LinkedIn and phone sequences that sound human
• Events and partnerships. Industry events, communities and partner agencies across London and the UK
• Pipeline. Qualify, propose and close with support from the Director and our delivery leads
• Messaging. Test, measure and report what converts
• CRM. Every lead, touch and outcome recorded accurately

Your First 90 Days

• Days 1 to 30: Build the UK target list and launch first sequences
• Days 31 to 60: Qualified meetings every week and first proposals out
• Days 61 to 90: First UK deals closed and a playbook ready to scale with a team

Requirements

• Have 5+ years in B2B sales or business development for agencies, consultancies or SaaS in the UK
• Have built a pipeline from zero and can show what it produced
• Write sharp, persuasive emails and proposals
• Are motivated by targets and like being paid for results
• Want to build a UK team over time

Bonus points: selling to D2C, FMCG or tech brands; Apollo, Clay, HubSpot; a network among UK marketing leaders.

Compensation

• Base Salary: £75,000 to £100,000 per year
• Variable Pay: 25 to 35% on closed deals
• Benefits: 25 days of holiday plus bank holidays (UK legal minimum: 28 days including bank holidays), and a workplace pension

We Offer

• The founding commercial role in the UK, with a path to Head of UK
• A strong international portfolio and case studies to sell with

How to Apply

Send your CV and the best cold email you ever sent (anonymised is fine), plus the reply it got.

UnFoldMart is an equal-opportunity employer and welcomes applications from everyone.