Head Mticket -CEO ( E-commerce)

About the Position

Це ключова управлінська позиція, відповідальна за розвиток і ефективність онлайн-продажів компанії. Ця роль охоплює стратегічне планування, управління командами та впровадження технологічних рішень для зростання e-commerce-напрямку.

Responsibilities

1. Strategy and Development of e-commerce Direction

• Development and implementation of e-commerce strategy to increase ticket sales.
• Optimization of the online ticket sales business model through the Mticket platform.
• Definition of key KPIs and development of a plan to achieve them.
• Scaling sales in different countries and regions.
• Development of integrations with other platforms and partners.
• Implementation of new methods to attract customers and increase customer loyalty.

2. Digital Marketing and Customer Engagement Management

• Control and optimization of marketing campaigns (SEO, PPC, SMM, email marketing, targeting).
• Traffic management: search for new channels of attraction and partner integrations.
• Increasing the conversion rate and improving the sales funnel.
• Coordination of budgets for advertising campaigns for partner events.

3. Optimization of the Ticketing Platform

• Improvement of the website to increase conversion.
• Automation of purchase, payment, and ticket refund processes.
• Interaction with the IT team to improve the speed and functionality of the platform.
• Interaction with the technical department to resolve possible failures and optimize processes.
• Integration with new payment systems.

4. Financial Control and Analytics

• Management of the e-commerce budget, optimization of marketing expenses.
• Analysis of financial indicators: CAC, LTV, ROI of marketing campaigns.
• Monitoring of competitors and implementation of effective pricing strategies.
• Monitoring of quotas, sales dynamics, and analysis of ticket balance.
• Implementation of new widgets for ticket sales.
• Analytics of financial flows and the performance of payment systems.

5. Team Management and Interdepartmental Cooperation

• Coordination of the work of marketing and operations teams.
• Formation of the e-commerce team: hiring, development, setting tasks.
• Interaction with organizers regarding ticket sales conditions and commission policy.

Key KPIs (Performance Indicators)

✅ Growth of online ticket sales (revenue, number of tickets sold).

✅ Site conversion and (visits → sales).

✅ Optimization of customer acquisition costs (CAC) and increase in LTV.

✅ Improvement of the effectiveness of advertising campaigns (ROI, ROAS).

✅ Number of returns and customer satisfaction level.

✅ Expansion of Mticket's presence in international markets.

Requirements

✔ Experience in ticketing operations, e-commerce (from 3 years).

✔ Deep understanding of ticketing systems and their automation.

✔ Analytical thinking and experience with data (Google Analytics, Power BI).

✔ Knowledge of financial processes and payment systems.

✔ Experience in team management and working with partners.

✔ English language at B2+ level.

We Offer

• Competitive salary
• Remote work options
• Professional development opportunities

About the Company

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