Head of Performance Marketing, Europe (m/w/d)

About the Position

Head of Performance Marketing, Europe (m/w/d)

Frankfurt am Main or Amsterdam · Full-time, permanent · 8+ years paid media, 3+ leading a team · English fluent, German or Dutch a plus · Reports to the Director

Work mode: Hybrid

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Turn ad spend into growth our clients can see

Our clients come to UnFoldMart for a brand, a pack or a website. The best of them stay because we help them sell. Performance marketing is how we do that, and we're building it into a European practice.

You'll lead paid media across Google, Meta, LinkedIn and TikTok for brands in DACH, the Benelux, France, Spain and the UK, and build the team that delivers it. You set the standard, the tools and the reporting. Clients get growth they can measure.

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Responsibilities

• The practice. Services, pricing, playbooks and quality standards for paid media across Europe
• The results. ROAS, CPA and pipeline targets for every client account, and the honesty to say when a plan isn't working
• The team. Hire and lead performance managers starting with DACH, and grow the practice country by country
• The pitch. Join new-business pitches and turn audits into paid engagements
• Measurement. Tracking, attribution, server-side tagging and dashboards clients trust
• Creative feedback loops. Work with our designers so ads are built from what the data says

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Your First 90 Days

• Days 1 to 30: Audit every active paid account. Quick wins live within two weeks
• Days 31 to 60: Launch our European paid media playbook and reporting standard
• Days 61 to 90: First new performance retainers signed, and the Performance Marketing Manager DACH hired and onboarded

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Requirements

• Have 8+ years in paid media, including 3+ leading a team, ideally at an agency
• Have managed large multi-country budgets across Google Ads, Meta and LinkedIn
• Know GA4, Google Tag Manager, server-side tracking and attribution in depth
• Explain results to a CMO in plain language, good news and bad
• Use AI and automation to scale what works

Bonus points: TikTok and Amazon Ads, ecommerce and D2C, B2B lead generation, Looker Studio or Power BI.

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We Offer

• Salary: €85,000 to €110,000 gross per year, plus a 15 to 20% bonus tied to practice revenue and client results
• A practice to build and lead, with direct access to the Director
• International clients across Europe
• A creative and web studio to build ads and landing pages with you
• 30 days of paid leave (German legal minimum: 20 days; Dutch: 20 days), plus public holidays

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About the Company

UnFoldMart welcomes applications from everyone regardless of gender, origin, religion, disability, age or sexual identity.