Head of Sales (International Conferences)

About the Position

Our client is Conversion Club - one of the most recognizable event brands in the global affiliate marketing industry. For 7+ years they’ve been building the community that the affiliate world actually shows up for: large-scale international conferences, the Affiliate Space Awards, C-level dinners and Affiliate Drinks meetups that have brought together 30,000+ marketers across Kyiv, Warsaw, Limassol, Barcelona, Rome and Bangkok.

Their flagship Conversion Conf events gather 1,000+ affiliate professionals, brands, networks and decision-makers at a time.

Now they’re looking for a strong and commercially driven Head of Sales to take ownership of the commercial side of this international conference business.

This is a compact, senior role: you’ll lead a small, focused B2B sales team (2 sales managers) and own the full commercial cycle - building scalable processes, shaping the pricing of event packages, driving sales performance, and personally closing key partnerships. It’s a role that directly influences the revenue and profitability of the project.

The current Head of Sales has been with the company for 4 years and has decided it’s time for a new challenge, so there will be a proper handover.

Responsibilities

• Attract new partners and grow existing accounts - including proactive outreach and daily communication with the market.
• Lead, manage, motivate, and develop the Sales Team.
• Own the existing KPI and targets system - track it, refine it, and adjust performance standards as the business evolves.
• Take over the established sales funnel and internal processes, and continuously improve their efficiency.
• Refine the existing sales flow - from the first client contact to closing, upselling, repeat business and long-term partnerships.
• Monitor monthly targets and overall team performance.
• Conduct regular performance analysis, including monthly results, conversion rates, average deal value, and performance by product.
• Work directly with key accounts and support the team in closing high-value and strategic deals.
• Develop upselling and cross-selling strategies to increase revenue from existing clients.
• Build strong, long-term relationships with clients and partners.
• Handle complex negotiations, objections, and conflict situations.
• Analyze the company’s product portfolio and identify new commercial opportunities.
• Conduct regular competitor analysis, including products, pricing, positioning, packages, and sales approaches.
• Participate in developing and optimizing the pricing strategy and commercial offers.
• Analyze product profitability and the overall commercial performance of the project.
• Identify growth opportunities and implement initiatives to increase both sales and profitability.
• Represent the company at international conferences, exhibitions, and industry events.

Requirements

• Minimum 2 years of experience as Head of Sales, Sales Lead, or in a similar leadership position.
• Proven experience in managing and developing a B2B sales team.
• English - B2+ or higher.
• Availability for regular international business travel: position requires frequent international travel to the company’s own events as well as major industry conferences and exhibitions - a minimum of 6 international events per year.
• Focus not only on achieving sales targets but also on the overall profitability of the business.

Nice to have:

• Experience in affiliate marketing, iGaming, adtech or the events/conference industry.
• Understanding of who media buyers, affiliate networks and traffic teams are, and what they need from an event.

We Offer

• Base salary + performance bonus - and a real say in how that bonus works. The company is genuinely flexible on compensation: the fixed part is discussed individually and built around your experience and the value you bring. As for the bonus scheme - it’s deliberately not set in stone. The incoming Head of Sales will design it together with the CEO, based on the real numbers you’ll see from the inside and the model you know actually motivates a sales team.
• KPIs agreed, not dictated. Goals for the first months are discussed individually with the CEO - you come in, look at the funnel and the numbers, and shape the targets together.
• $400 annual allowance after probation - for medical insurance or professional training, your choice.
• All business travel is fully covered: flights, trains, accommodation (up to $150/day abroad) and a daily allowance ($80-100/day depending on the country).
• 20 working days of paid vacation per year, plus 3 paid sick days, 6 public holidays and additional paid New Year holidays (25.12–03.01) that don’t come out of your vacation balance.
• A senior, high-autonomy role with real ownership of the commercial function - not just target monitoring.
• Direct impact on strategy, pricing and the product portfolio.
• Access to one of the strongest networks in the affiliate industry - 30,000+ professionals, top brands and C-level decision-makers.
• International environment and a team that has been shaping this market for 7+ years.

Working conditions:

• Format: fully remote.
• Schedule: full-time, 9:30–18:30 Kyiv time.
• Probation period: 3 months.
• Reports to: CEO and founder of the company - directly.
• Team: 2 sales managers reporting directly to this role.
• Recruitment process: interview with the recruiter → interview with HR and the CEO.

The company isn`t looking for someone whose role is limited to monitoring CRM and checking whether the team has reached its monthly target.

They are looking for a commercially minded Head of Sales who understands the entire cycle: Product → Pricing → Client → Team → Sales → Profitability.

The ultimate measure of success in this role is a strong, scalable, predictable, and profitable sales department.