Influencer Marketing Executive
Primary stack
Nice to have's
Job description
About the Position
As an Influencer Marketing Executive, you’ll work closely with internal teams to plan and execute influencer campaigns, negotiate partnerships, and build strong relationships with Key Opinion Leaders (KOLs) and creators. From spotting trends to activating impactful campaigns, this role is ideal for someone who’s plugged into the creator economy, enjoys collaboration, and knows how to turn influence into results.
Responsibilities
- Collaborate with cross-functional teams, including Business Development and Account Management, to understand client requirements and objectives.
- Conduct negotiations with influencers regarding pricing, deliverables, and contractual agreements, ensuring alignment with campaign budget constraints and client expectations.
- Develop innovative approaches to influencer selection, content creation, and campaign activation to maximize engagement and impact.
- Cultivate and maintain strong relationships with Key Opinion Leaders (KOLs) and influencers across relevant industries.
- Identify, onboard, and manage influencer partnerships that align with campaign goals and brand values.
- Stay abreast of industry trends, emerging platforms, and best practices in influencer marketing.
- Conduct market research and competitor analysis to identify new opportunities and potential challenges in the influencer landscape.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- Experience in influencer marketing, with a strong portfolio of successful campaigns and partnerships would be a plus.
- Previous experience in client-facing roles and the ability to effectively translate client needs into actionable strategies would be a plus.
- Exceptional communication and interpersonal abilities, capable of building rapport with influencers, clients, and internal stakeholders.
- Strong analytical skills, with proficiency in data analysis and performance tracking tools.
- Strategic thinker with a creative mindset and a passion for staying ahead of industry trends.
We Offer
- Competitive Salary
- Performance Review (twice a year)
- Yearly Performance Bonus
- Annual MVP Awards
- Work in a professional, active, international, and dynamic environment
- Good chance to explore new trends in the digital market
About the Company
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AnyMind Group is an organization that is transforming industries through artificial intelligence. Headquartered in Singapore, AnyMind Group is the parent company of AdAsia Holdings, TalentMind and CastingAsia.In the marketing industry, end-to-end solutions by companies under the AnyMind Group span influencer marketing, programmatic and digital advertising, and publisher monetization.For the human resource industry, AnyMind group’s TalentMind provides human resource and recruitment professionals with an AI-driven recruitment optimization platform to make hiring more efficient and smart.AnyMind Group aims to power businesses and professionals with a suite of AI-based solutions, enabling them to easily achieve greater scale and efficiency within and across departments.***AI-driven Influencer Marketing Platform and Marketplaceanymindgroup.com/castingasiaAI-driven recruiting software platformanymindgroup.com/talentmind***