Junior Performance Marketing Manager (all genders)

About the Position

Junior Performance Marketing Manager (all genders)

Location: Hamburg, Germany

Type: Full-time, Hybrid

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About the Marketing Department

We create the ideas, formats, and platforms that shape how ABOUT YOU is seen and experienced, from large-scale events to digital formats that make our brand tangible and relevant. Our performance teams make sure those ideas reach the right people. By connecting creativity with data and technology, we ensure our campaigns are not just seen, but understood and continuously improved. And the scale is real: we're active in 26 countries, reaching more than 300 million people. We do it all with a team of fewer than 100. Everyone owns their work – and sees the impact of it.

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Responsibilities

• Conception, planning, and independent implementation of digital performance marketing campaigns based on predefined efficiency and performance targets
• Independent execution of complex data analyses, systematic A/B tests, and experiments to continuously drive campaign performance
• Definition, monitoring, and analysis of relevant marketing KPIs (e.g., ROAS, CPI) as well as independent responsibility for budget tracking
• Creation of transparent performance reports, documentation of test results, and deriving strategic insights and recommendations
• Independent initiation, structuring, and execution of strategic as well as operational projects within the marketing environment
• Close collaboration with internal teams such as Design, Media, Analytics, and Tech to optimize campaigns and creatives
• Continuous monitoring of market trends and identification of new, data-driven growth opportunities

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Requirements

• Above-average degree in economics, business administration (e.g., with a focus on e-commerce, media management), or a comparable quantitative qualification
• Initial solid practical experience (at least 6 months through internships, working student positions, or permanent roles) in performance or data-driven marketing
• Strong passion for numbers, excellent analytical thinking skills, and a highly data-driven approach to work
• Proficiency in using common digital marketing platforms as well as advanced knowledge of MS Office, particularly MS Excel
• Proactive and initiative mindset with a quick comprehension and the willingness to constructively challenge existing structures
• High level of flexibility, adaptability, and a structured, independent way of working
• Excellent written and spoken English skills

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We Offer

• A dynamic and inclusive work environment
• Opportunities for professional growth and development
• Collaborative and innovative team culture

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About the Company

We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are. Different backgrounds and perspectives make us stronger and shape our culture in ways that matter. What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.