Lead Marketing and Growth Ukraine

About the Position

Lead Marketing and Growth Ukraine

Kyiv, Ukraine

Full-time

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About the Role

Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, with a mission to deliver an amazing experience-fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

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Responsibilities

The Growth & Marketing Lead owns growth and engagement initiatives for Glovo's most important business pillar - end-service users. The team is data-driven and results-focused. The person will have strong analytical skills, practical marketing and trade marketing knowledge, as well as a strong cross-functional project management background – with a hunger to make the business grow with positive ROI.

• Definition and Implementation of Marketing and Growth Strategies:

  • Define Glovo local growth strategy, adapting the global playbook to local needs.
  • Lead local Marketing activations (offline and online) and manage/optimize in-app content to deliver on the agreed growth goals.
  • Define promotional, pricing, and point of sale strategy.

• Analytical Responsibilities:

  • Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with in-app offers, identify growth opportunities, and execute on projects to drive growth and engagement.

• Business Development and Brand Partnerships:

  • Understand the local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition) targets.
  • Identify and execute local partnerships and collaboration opportunities to drive brand loyalty and positive image perception.
  • Track delivery market dynamics and competitor activities.

• Driving User Base Growth and Leadership Responsibilities:

  • Lead the ideation and execution of user-centric marketing activations that drive growth, working closely with other functions (Operations, Finance, and Commercial).
  • Define and analyze metrics that inform the success of the activities carried out.
  • Communicate details, updates, and implementations across all stakeholders and teams with extreme attention to detail.
  • Communicate and simplify concepts to the audience's needs.

• Stakeholder Management & Communication:

  • Establish meaningful business relationships on behalf of the business (Partners, Media, and other agencies, etc).
  • Work together with functional HQ teams to get the local message through.
  • Work closely with local teams to move forward on various growth initiatives.
  • Keep relevant parties informed about activities and accomplishments of the department and its programs.
  • Design stakeholder communication plans that motivate further cohesion within the business.
  • Compile and present reports on marketing initiatives/campaign performance through collaboration with the analytics and other HQ/local teams.

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Requirements

What you will bring to the ride:

• Master or Bachelor's degree in Economic, Business, Marketing, or a related field.
• 5-7 years of business experience, of which at least 3 in Marketing or Trade Marketing roles (FMCG, E-com, Telecom, FinTech, etc).
• Strong analytical skills and practical experience in an analytically demanding role.
• Technical proficiency in big data analysis and visualization (PowerBI/Looker/Tableau/etc). Basic SQL knowledge is a big plus.
• Advanced project management skills in both local and international environments.
• Strong stakeholder management skills across different levels (from analyst to GM).
• Fluency in English and Ukrainian.

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We Offer

We believe driven talent deserves:

• 🌟 An enticing equity plan that lets you own a piece of the action.
• 💪 Top-notch private health insurance to keep you at your peak.
• 🍔 Monthly Glovo meal benefit to satisfy your cravings!
• 🏊 Discounted gym memberships to keep you energized.
• 🏖️ Extra time off, the freedom to work from home three days a week, and the opportunity to work from anywhere for up to three weeks a year!
• 👪 Enhanced parental leave.
• 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

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About the Company

At Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations, and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our LinkedIn and website!

At Glovo, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here.