Lifecycle Lead

About the Position

Lifecycle Lead

Barcelona, Spain

Glovo, part of the Delivery Hero Group, is the world’s pioneering local delivery platform, dedicated to delivering an amazing experience-fast, easy, and to your door. We operate in around 65 countries worldwide, headquartered in Berlin, Germany, and listed on the Frankfurt Stock Exchange since 2017.

YOUR MISSION

We are looking for someone to join our Customer CRM Lifecycle team within the Growth organization. As a CRM Lifecycle Lead, you will be integral in crafting and implementing long-term automated lifecycle strategies designed to engage users with our app and drive incremental business results.

Responsibilities

• Craft and Optimize Communications Strategy: Lead the development and execution of the communications lifecycle strategy aimed at enhancing customer activation, retention, and reactivation by driving user engagement. Optimize and personalize communication based on insights driven through data analysis.
• Manage Complex Projects: Take ownership of communication projects from inception to execution. Ensure deadlines are met and execution set-ups are measurable to gather new insights. Coordinate with cross-functional teams, manage timelines, and oversee project deliverables.
• Make Decisions Based on Data Analysis and Reporting: Interpret customer data and generate insights that inform and optimize communication strategies.
• Excel at Stakeholder Management: Engage and collaborate with various stakeholders across the organization. Navigate conflicts effectively, ensuring that roadmaps are aligned and executed seamlessly across different teams.
• Prioritize and Align Strategies to OKRs: Ensure that all communication strategies and tasks for the team are prioritized and aligned with the company’s and team’s OKRs (Objectives and Key Results).
• Adapt and Innovate: Thrive in a fast-paced, ever-changing environment by balancing meticulous attention to detail with the ability to deliver results swiftly.

Requirements

• 5+ years of proven experience in CRM lifecycle marketing where you acquired a strong understanding of segmentation, user journeys, and personalized automated communication.
• Proven ability to project manage end-to-end CRM initiatives, from ideation to final execution.
• Hands-on experience using marketing automation tools such as Braze, HubSpot, Salesforce, etc.
• Analytical mindset: Comfortable working with datasets and A/B testing frameworks to derive actionable insights and conclusions.
• Proven experience working closely with analysts and data teams.
• Knowledge of HTML and/or liquid coding.
• Experience in a B2C relevant industry, such as marketplaces, tech, consumer apps, subscription models, or ride-hailing.
• A strategic mindset with the ability to see the big picture and dive into details.
• A problem-solving and results-driven, can-do attitude.
• A collaborative spirit with outstanding communication and stakeholder management skills.
• The ability to learn fast and adapt to different business situations.
• Hands-on attitude.
• Preferably a degree in Business Administration, Economics, Marketing, or equivalent.

Nice to Have

• Demonstrated ability to coach, guide, and elevate the performance of cross-functional team members.
• Hands-on experience utilizing AI tools to optimize campaign execution, automate workflows, and deliver hyper-personalized content at scale.
• Knowledge of SQL.
• Experience with Braze.
• Food delivery company experience in a growth department.
• Experience in international environments.

We Offer

• An enticing equity plan.
• Top-notch private health insurance.
• Monthly Glovo credit to satisfy your cravings.
• Discounts on transportation, food, and even kindergarten expenses or office-based nursery.
• Discounted gym memberships.
• The freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year.
• Enhanced parental leave.
• Online therapy and wellbeing benefits.

About the Company

At Glovo, we thrive on diversity and believe it enhances our teams, products, and culture. We are committed to providing equal opportunities to talent from all backgrounds-all genders, racial/diverse backgrounds, abilities, ages, sexual orientations, and all other unique characteristics that make you YOU. We encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram, check out our LinkedIn, and visit our website!