Manager Content Planning

About the Position

We are seeking a Manager Content Planning to lead digital product content planning and governance, driving cross-functional project leadership.

Responsibilities

Project Planning & Launch Governance

• Lead end-to-end project planning and governance for digital product content readiness, ensuring cross-functional alignment on scope, milestones, dependencies, deliverables, risks, and decision requirements.
• Own integrated project plans for digital product launches, covering material readiness, sample readiness, content development, asset delivery, and critical launch milestones.
• Drive cross-functional project execution by clarifying ownership, aligning priorities, managing dependencies, and ensuring stakeholders have visibility of progress, decisions, and delivery risks.
• Establish project governance mechanisms, including milestone reviews, status reporting, decision tracking, and escalation management, to strengthen accountability and execution discipline.
• Proactively identify timeline gaps, resource constraints, and delivery risks, and develop mitigation and recovery plans with relevant stakeholders to protect launch objectives.
• Facilitate stakeholder alignment and timely decision-making across workstreams, removing roadblocks and driving follow-up actions through to closure.
• Drive continuous improvement of project planning frameworks, workflows, and collaboration models to enhance transparency, efficiency, and scalability.

Digital Product Position Definition

• Support digital product positioning definition through competitor research, on-site and off-site consumer data collection, social listening, and insight analysis.
• Collect and organize competitor product positioning, content materials, and performance data on a regular basis to support internal product communication planning.
• Work with cross-functional partners and data teams to collect brand, consumer, category, on-site and off-site data, and analyze implications for future product positioning and communication opportunities.
• Monitor product discussions and emerging trends across social platforms to identify consumer pain points, interest areas, and potential product communication angles.
• Assist in developing product selling points and communication inputs by translating market, consumer, and social insights into clear product implications.

Cross-Functional Project Leadership

• Serve as the project lead and central point of alignment across Digital Marketing, Buying, Trading, Product BU, and other cross-functional partners to enable coordinated product content planning and launch readiness.
• Partner with the Buying team to manage sample-readiness dependencies, resolve risks, and ensure samples are available for content planning, shooting, and launch preparation.
• Partner with Product BU to translate product design thinking, key features, and selling points into clear digital content requirements, deliverables, and project inputs.

Requirements

• Knowledge, Skills, and Abilities:

  • Solid commercial and business acumen, with good product and consumer sense.
  • Good understanding of online business.
  • Good sense of consumer, market, and industry trends, with the ability to translate insights into actionable product plans.
  • Strong project-management capability, including scope, milestone, dependency, risk, issue, and stakeholder management across multiple workstreams.
  • Ability to establish structured project governance, drive decision-making, and influence cross-functional teams without direct authority.
  • Effective communication, collaboration, and stakeholder-management skills.

• Education and Experience:

  • Bachelor’s degree required.
  • Minimum 5 years of work experience in digital marketing/content production.
  • Fluent written and spoken English & Mandarin.

We Offer

• Culture:
  • Courage: Speak up when you see an opportunity; step up when you see a need.
  • Ownership: Pick up the ball. Be proactive, take responsibility, and follow-through.
  • Innovation: Elevate to win. Be curious, test, and learn new and better ways of doing things.
  • Teamplay: Win together. Work collaboratively and cultivate a shared mindset.
  • Integrity: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • Respect: Value all players. Display empathy, be inclusive, and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

About the Company

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

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Job Title: Manager Content Planning

Team: Digital

Location: Shanghai, SH, CN

Contract Type: Full time

Number: 549528

Date: Oct 10, 2026

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