Manager eCommerce

About the Position

We are seeking a Manager eCommerce to lead our TMALL adidas Outdoor store in China, focusing on digital brand strategy and consumer experience. As one of the flagship stores on Tmall, you will shape the store as a new outdoor concept "山川里"-designed to attract outdoor and casual outdoor high-value Tmall consumers. Your role will be key in building this store into the definitive lifestyle/outdoor beacon on Tmall, through a premium, end-to-end consumer experience.

Responsibilities

• Store Strategy & Performance Ownership

  • Accountable for end-to-end management and all KPIs of the TMOD store.
  • Develop and execute the store business plan, activation calendar, and holistic strategy to achieve commercial targets.

• Daily Operations & Cross-functional Leadership

  • Drive high-quality day-to-day operations for TMOD store, including product presentation, site design, and traffic management.
  • Lead internal collaboration with Digital Buying & Trading, Digital Marketing, Operations, and Analytics teams, as well as external vendors and agencies.

• Data-Driven Insights & Reporting

  • Analyze store performance, generate product and operational insights, and deliver clear reporting and optimization recommendations to senior management.
  • Translate learnings into actionable plans for future seasons.

• Platform Collaboration & Innovation

  • Proactively identify and drive co-creation projects with Tmall to enhance store innovation, consumer experience, and platform engagement.
  • Serve as the key liaison with Tmall to align platform resources and initiatives.

• Cross-functional Collaboration & Integration

  • Act as the primary interface with adidas cross-functional partners-especially Digital marketing, Brand Marketing, CRM, and the Outdoor BU-to integrate brand concepts/activations and ensure a premium, consistent consumer experience on Tmall.

• Platform Expertise & Adaptation

  • Continuously deepen understanding of Tmall’s mechanisms, tools, and trends to optimize store operations and swiftly adapt to platform changes.

Requirements

• Bachelor or Master’s degree required, with solid years in SPORTS/FASHION/Outdoor industry with at least 5 years in eCom business.
• Strong experience in working with Tmall/platforms.
• Experience in planning and managing large budgets across channels while achieving high volume growth targets.
• Deep thinking and daily running business skillset to achieve tremendous performance.
• Maintains a positive outlook, fosters a resilient, can-do attitude in the face of challenges.
• Skilfully navigates obstacles and finds creative solutions to problems with limited resources.
• Demonstrates a strong enthusiasm for e-commerce and a genuine interest in enhancing the online shopping experience.
• MNC background and sensitive in cross-culture environment.
• Strong (written and verbal) communication and interpersonal skills. Collaborative, able to build strong relationships quickly.
• Excellent English language skills.

We Offer

• Competitive salary.
• Opportunity to work in a dynamic and innovative environment.
• Professional development opportunities.
• Be part of a winning culture at adidas.

About the Company

At adidas, we foster the athlete’s mindset through a set of behaviors that are at the core of our unique company culture: COURAGE, OWNERSHIP, INNOVATION, TEAMPLAY, INTEGRITY, and RESPECT. We strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

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Apply now to join our team and help shape the future of our TMALL adidas Outdoor store in China.