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Manager, Qualitative Research

NIQ Digital Purchases·Salary not specified

Nice to have's

Quantitative researchModerationFocus groupsIn-depth interviewsProjective techniques

Job description

About the Position

Manager, Qualitative Research

Full-time


About the Company

NIQ Customer Success Team is dedicated to delivering world-class insights and reports to clients, striving for the highest level of Customer Satisfaction and advocacy. Customer Success is NIQ’s key department, instrumental for the company’s success.

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com.


Responsibilities

  • Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations.
  • Deliver three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis, and (3) quality of delivery (including reporting and presentation).
  • Build strong relationships with clients through empathetic understanding of clients’ needs/requirements and consultative advisory.
  • Assist in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research.

Requirements

  • At least 4 years of experience in Qualitative research.
  • Diverse practical experience in different qualitative research methods (e.g., moderation, running focus groups, ethnography, in-depth/expert interviews, applying projective techniques, etc.).
  • Strong research discipline and exposure, with the ability to synergize both quantitative and qualitative research.
  • Result-focused; optimistic; loves changes and making a difference.

Nice to Have

  • Experience with or previous academic studies within Ethnography, Semiotics, Design thinking, UI/UX.

We Offer

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

Our Commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the Diversity and Inclusion page.


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NIQ Digital PurchasesNIQ Digital Purchases is an easy-to-use ecommerce measurement solution that enables manufacturers (& retailers) to have the broadest view of the digital commerce landscape and shopping behavior based on real online transactions.By extracting data from the largest e-receipt consumer panel in Europe and the USA, Digital Purchases offers a blind-spot-free view on how products perform across all e-commerce channels, while also generating insights on shoppers and shopping behaviors so you can evaluate your performance, adapt, and react to market dynamics.About NielsenIQNielsenIQis the industry leader in global measurement and data analytics and the most trusted source for retail and consumer intelligence.We deliver the complete truth to retailers, manufacturers, and our partners through our comprehensive data sets and powerful insights. We enable businesses to make critical decisions confidently, accelerating growth and optimizing performance.Our 30,000 employees — based in over 100 countries — are talented, passionate, and unwavering in their commitment to helping clients achieve success.

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