Marketing CRM Manager

About the Position

We are seeking a Marketing CRM Manager to oversee HubSpot workflows, ensure data hygiene, and support email marketing campaigns.

Responsibilities

• Segmentation and List Management:

  • Build and maintain contact segments and lists in HubSpot
  • Apply basic exclusion logic to targeting criteria
  • Support senior CRM team members and the wider Marketing team in designing more complex, multi-condition segmentation

• Campaign Delivery and Quality Assurance:

  • Support the marketing team in building and managing HubSpot workflows for standard nurture and lifecycle email sequences
  • QA email campaigns, checking accuracy, personalization, and compliance before send
  • Support A/B test planning of our email marketing efforts

• Data Hygiene and Compliance:

  • Flag bounced, unsubscribed, or invalid contacts and apply suppression lists
  • Ensure all sends comply with legal requirements (GDPR, PECR, and CAN-SPAM etc)
  • Maintain accurate documentation of workflows, segments, and other supporting materials

• Reporting and Continuous Improvement:

  • Monitor campaign performance (open rates, click rates, unsubscribes, deliverability) and work with the analytics team to present this in useful ways for the business
  • Report findings and flag trends to senior CRM team members
  • Assist with troubleshooting platform issues and escalate complex architecture problems where needed

Requirements

• Essential:

  • Strong hands-on CRM or marketing automation experience, beyond campaign delivery.
  • In-depth HubSpot knowledge, including workflows, segmentation, forms, and properties.
  • Experience improving CRM data quality, contact management, and consent processes.
  • Good understanding of email compliance, including GDPR and PECR.
  • Ability to turn CRM reporting into clear recommendations.
  • Experience creating guidance and training to help colleagues use the CRM effectively.
  • Strong organization, communication, and attention to detail, with confidence working independently and supporting the CRM Lead.

• Desirable:

  • Experience in a fast-paced tech or SaaS environment.
  • Familiarity with data enrichment, custom properties, and integrations.
  • Knowledge of email deliverability and CRM health monitoring.
  • Experience supporting lifecycle and nurture programmes.

We Offer

• Very generous holiday (PTO) allowance
• Flexible working hours
• MacBooks for all employees
• Additional support for fully remote workers
• Exceptional Time Away Policy including 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.
• Trusting, flexible, remote-first way of working

About the Company

The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.

We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com, and Aha!

We make change happen. From anywhere.

Equal Opportunities

At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status.

Recruitment Fraud Notice

We are aware of recruitment scams where individuals or organizations may falsely claim to represent us. We take this seriously and are committed to protecting candidates throughout our hiring process.

We will never ask for any form of payment, fees, or financial commitment at any stage of recruitment, including applications, interviews, onboarding, or equipment provision.

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Apply now and join our team!