Marketing Data Analyst
Primary stack
Nice to have's
Job description
About the Position
Moon Active is one of the world’s fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
We’re looking for a sharp and experienced Marketing Data Analyst to join our Marketing Analytics team. Someone who is deeply passionate about data and turning raw data into clear and actionable insights. With your strong analytical and technical skills, you’ll help tell the story behind the numbers and better understand how players interact with our games.
Responsibilities
- Analyze end-to-end user journeys from a marketing perspective across all existing titles and future studio launches, using complex datasets, AI tools, and statistical modeling
- Own the portfolio-wide marketing analytics ecosystem including collecting, analyzing, reporting, and tracking of marketing activities
- Optimize user acquisition efforts cross games while creating solutions to the industry’s day-to-day challenges
- Apply predictive analytics methods in order to help establish strategic business recommendations
- Provide actionable insights to multiple stakeholders across the organization through strategic and operational researches
- Build and maintain the marketing data pipeline while creating models and dashboards to help make informed decisions quickly while empowering others to have information readily accessible
- Utilize advanced AI workflow tools (e.g., Claude, Cursor, LLMs) to improve workflows and increase efficiency
- Collaborate with other teams such as UA (User Acquisition), Product, Monetization, BI, DS, Finance, and more through significant projects
Requirements
- 2+ years of experience analyzing large datasets in analytics or product-centric roles
- BSc in Industrial Engineering, Math, Statistics, Science/Data Systems Management, or an equivalent background
- Strong ability to communicate complex findings and concepts and turn them into actionable recommendations
- Extensive experience in Excel and SQL querying large, complex datasets
- Strong organizational and time management abilities
- Excellent presentation skills
- Familiarity with Performance Marketing domain in the mobile app gaming industry - Advantage
- Hands-on proficiency or strong familiarity with AI tools (e.g., Claude, Cursor, etc.) - Advantage
Nice to Have
- Prior knowledge/experience in Performance Marketing/User Acquisition/Attribution
- Prior knowledge/experience in the mobile gaming app industry
We Offer
- Hybrid work location in Tel Aviv, Israel
About the Company
Moon Active is one of the world’s fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
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Moon Active is one of the world’s top mobile game companies, our teams leverage cutting-edge technologies to craft fun and interactive games enjoyed by millions worldwide.From backend services to data pipelines running at a massive scale, processing terabytes of data per day, serving millions of requests per minute, to optimizing high-end graphics in Unity, we never compromise on quality to deliver the best game experience to our players.We believe that success comes from setting high standards and always striving to deliver the best results. We’re looking for incredible people who have a desire to create, develop, and deliver an out-of-this-world game experience.We PLAY to WIN! We PLAY it SMART! We PLAY as a TEAM!A global data-driven company, with a unique product and strong R&D center;Exceptional innovative and dynamic work environment;Promote transparency & open employee communication;Tremendous growth & career advancement opportunities;Encourage, support, and empower learning exploration and career development opportunities;Directly impact and build personalized product experiences for our players.We offer:— Generous compensation with regular performance reviews;— Paid vacation and sick leaves;— Comprehensive medical insurance for you and your family member free of charge;— Sports expenses reimbursement;— Comfortable office in BC Gulliver;— Daily lunches in the office and fully stocked kitchen with the greatest coffee;— Newest technical equipment (macOS);— Training & Development / Tuition reimbursement; online courses of your choice;— Parental leave;— Employee Referral Program;— Regular team buildings and Company Happy Hours;— Relocation bonus for nonlocal candidates;— Reimbursement of car parking.We celebrate all kinds of entertaining events — brought to us by our amazing Employee Experience and never forget about gifts!Join us on the Moon!You can find all Moon Active open vacancies here:www.moonactive.com/careers.
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