Marketing Director, Kyiv

About the Position

An ambitious food retail chain that is actively developing and growing announces a competition for the vacant position of Marketing Director, Kyiv (Kharkiv, Lutsk)

The company offers:

• Official employment
• Competitive salary level
• Bonus motivation
• Friendly and professional team
• Comfortable office in the cities of Kharkiv and Lutsk
• Compensation for fuel expenses when using a personal vehicle

Responsibilities

• Development and implementation of the network’s marketing strategy with a focus on LFL sales growth, traffic, conversion, and average basket
• Management of pricing positioning and the network’s value proposition
• Planning and control of the marketing budget, ensuring ROMI/ROI
• Development and management of promo strategy, promo calendar, and category promo matrix
• Close cooperation with the commercial team on traffic and margin-driving categories, KVI, and price image
• Launch and development of CRM strategy, loyalty program, and personalized communications
• Management of performance marketing and traffic acquisition across online and offline channels
• Development of omnichannel communications and customer experience in-store and digital
• Management of brand, communications, PR, and network reputation
• Marketing performance analytics, A/B testing, and data-driven decision-making
• Management of agencies, contractors, and marketing procurement
• Building and development of the marketing team, cross-functional cooperation with commercial, e-commerce, IT, and operations teams

Requirements

• Experience as CMO / Head of Marketing in food retail, FMCG, or large-scale B2C networks
• Proven track record of LFL sales growth, traffic increase, and active customer base expansion
• Deep understanding of promo economics: uplift, cannibalization, margin impact, stock-out effects
• Hands-on experience in managing CRM strategy, loyalty programs, and personalization
• Strong expertise in commercial / trade marketing and close cooperation with the commercial team
• Experience in managing performance marketing and omnichannel traffic (online + offline)
• Ability to work with financial and marketing metrics: ROMI, CAC, LTV, incrementality
• Experience in managing marketing budgets and agencies, participation in tenders, SLA control
• Systematic, data-driven mindset, experience with A/B testing (including offline tests)
• Experience in building and developing teams (trade, CRM, performance, brand, analytics)
• Ability to work cross-functionally with commercial, operations, e-commerce, IT, and finance teams
• Strong business-results orientation rather than focus only on communications and creativity
• Experience with omnichannel models (delivery, click & collect, marketplaces)
• Experience in developing Private Label / Own Brands (PL)
• Experience in implementing BI tools and marketing analytics
• Participation in store openings or relaunches (Grand Openings, local marketing)
• Willingness to travel for business trips to Kharkiv and Lutsk

We Offer

• Official employment
• Competitive salary level
• Bonus motivation
• Friendly and professional team
• Comfortable office in the cities of Kharkiv and Lutsk
• Compensation for fuel expenses when using a personal vehicle

About the Company

An ambitious food retail chain that is actively developing and growing.

If you meet the above requirements, have a high level of self-organization, and are eager to work in one of the leading Ukrainian companies, please send your resume to the recruitment company NRG, specifying the subject line "Marketing Director, Kyiv (Kharkiv, Lutsk)" to the email: [email@protected], or call at mobile +38 050 393 31 94 (Viber, WhatsApp, https://t.me/valerie_nrg (Telegram). Contact person – Valeriia.

Only CVs that most closely match the above requirements will be considered. If we do not respond, it means that you do not have sufficient professional experience for this specific position, but we will consider you for other vacancies that are available or will be available at NRG.