Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Marketing Executive
Location: Tokyo
Lalamove, an on-demand delivery platform born in Hong Kong in 2013, is redefining logistics with technology. With a mission to revitalize communities through swift and affordable delivery, we operate in 15 locations worldwide (Asia, Latin America, Europe, and the Middle East) as a global unicorn company. We seamlessly connect people, vehicles, and cargo.
The Japanese market is currently experiencing rapid growth. We are looking for a Marketing Executive to accelerate this growth and drive business expansion. As a key member of the Japan team, you will be involved in all marketing processes, from increasing brand awareness to customer and driver acquisition.
Responsibilities
- Campaign Planning and Execution: Develop and implement various marketing campaigns for users and drivers.
- New Acquisition & Retention: Execute marketing campaigns aimed at acquiring new users and drivers, and retention campaigns to enhance loyalty.
- End-to-End Campaign Management: Manage the entire workflow, from testing and creative production to operation, result analysis, and report creation.
- Multichannel Delivery: Optimize communication through in-app notifications, pop-ups, email, and social media.
- Analysis and Optimization: Build customer segmentation, track KPIs, and conduct competitive analysis.
- Team Collaboration: Work with various departments to promote a cohesive marketing strategy.
Requirements
- Work Experience: Over 3 years of experience in digital and offline marketing.
- Language Skills: Proficiency in both Japanese and English (business level, reading, writing, and speaking).
- Analytical Skills: Experience with analysis tools like Google Analytics and CRM/CMS tools like HubSpot.
- Education: University degree in Marketing, Business, or a related field.
Nice to Have
- Marketing experience in startups or logistics/platform businesses.
- Experience in production management and creative production (e.g., copywriting).
- Experience working in a multicultural and multinational environment.
We Offer
- Autonomy: In a dynamic environment as a Japanese branch of a foreign startup, you can deeply engage in all stages of marketing (planning, production, analysis).
- Business Creation: The opportunity to propose and execute strategies tailored to the Japanese market, giving you a tangible sense of building the brand.
- Direct Business Contribution: Your initiatives will directly impact user and driver growth, and ultimately, sales growth, allowing you to see and accumulate your achievements as a marketer.
About the Company
Lalamove is an open and dynamic company. With your strength, let's bring a new breeze to logistics! Apply now and join us as part of #OneLalamove!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.