Marketing Executive

About the Position

Lalamove, an on-demand delivery platform born in Hong Kong in 2013, is redefining logistics with technology. With a mission to "revitalize communities through fast and affordable delivery," we are a global unicorn company operating in 15 locations worldwide (Asia, Latin America, Europe, Middle East). We seamlessly connect people, vehicles, and cargo.

Our Japanese market is currently experiencing rapid growth. To further accelerate this growth and drive business expansion, we are looking for a Marketing Executive. As a key member of the Japan team, you will be involved in all processes of marketing, from increasing brand awareness to customer and driver acquisition.

Responsibilities

• Campaign Planning and Execution: Develop and implement various marketing campaigns for users and drivers.
• New Acquisition & Retention: Execute marketing campaigns aimed at acquiring new users and drivers, and retention campaigns to enhance loyalty.
• Full Process Management of Campaign Operations: Manage the entire workflow from testing, creative production, operation, result analysis, to report creation.
• Multi-Channel Delivery: Optimize communication through app notifications, pop-ups, email, and social media.
• Analysis and Optimization: Build customer segmentation, track KPIs, and conduct competitor analysis.
• Inter-Department Collaboration: Work with various departments to promote a cohesive marketing strategy.

Requirements

• Work Experience: Over 3 years of experience in digital and offline marketing.
• Language Skills: Proficiency in Japanese and English (business level, reading, writing, and speaking).
• Analytical Skills: Experience with analysis tools like Google Analytics and CRM/CMS tools like HubSpot.
• Education: University degree in Marketing, Business, or related fields.

Nice to Have

• Marketing experience in startups or logistics/platform businesses.
• Experience in production management and creative production (e.g., copywriting).
• Experience working in a multicultural and multinational environment.

We Offer

• Large Discretion: In a dynamic environment as a Japan base of a foreign startup, you can deeply engage in all stages of marketing (planning, production, analysis).
• Business Creation: The opportunity to propose and execute optimized strategies for the Japanese market, creating a tangible sense of brand development.
• Direct Business Contribution: Your initiatives will directly contribute to the growth of user and driver numbers, and ultimately, sales growth. As a marketer, you can directly feel and accumulate your achievements.

Lalamove has an open and dynamic culture. Can you bring a new breeze to logistics with your strength? Apply now and join #OneLalamove!

About the Company

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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