Marketing Generalist
Primary stack
Job description
About the Position
We’re looking for a hands-on Marketing expert with a solid technical foundation in Ad Buying and SEO. This role suits someone who excels at both strategy and execution - a data-driven marketer who understands how to optimize inbound traffic, scale performance campaigns, and leverage AI tools to automate workflows.
Responsibilities
- Plan, execute, and optimize multi-channel digital ad campaigns (Google, Meta, Programmatic, etc.)
- Manage ad spend budgets with a focus on ROI and acquisition cost control
- Develop, test, and refine SEO strategies to drive organic growth and visibility
- Deploy and manage classic digital marketing tools (Google Ads, SEMrush, Ahrefs, Meta Ads Manager, etc.)
- Utilize AI-driven marketing tools (e.g., Claude Code, GPT-based agents, workflow automation platforms) to streamline campaign management and data analysis
- Build and maintain automated workflows and marketing agents that enhance targeting, reporting, and optimization
- Collaborate with product, analytics, and content teams to ensure message consistency and conversion optimization
Requirements
- Minimum 2 years of hands-on marketing experience in digital or performance marketing
- Proven ability to manage large-scale ad budgets ($30K–$40K/month)
- Strong expertise in SEO, Ad Buying, and geo-targeting techniques
- Comfortable with both manual and AI-automated marketing workflows
- Familiarity with performance analytics tools (Google Analytics, Mixpanel, Looker Studio, etc.)
- Experience in marketing for inbound-traffic-oriented businesses (e.g., fintech, SaaS, e-commerce, or exchanges)
- Excellent analytical and communication skills, with the ability to make data-driven decisions
Nice to Have
- Previous experience in fintech or crypto-focused marketing environments
- Experience building or deploying small marketing automation agents or workflows using AI platforms
- Understanding of user acquisition funnels and conversion rate optimization methods
Why Join Currency.com
- Be part of one of the most advanced regulated digital finance platforms in the world.
- Lead accounting operations across high-impact international markets.
- Work with a global team shaping the future of compliant crypto and tokenized finance.
Location: Remote
© Currency.com. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
We are on a mission to make the world of finance more accessible, engaging and useful.With an intense focus on simplicity, ease of use, speed and power — we aim to develop the best trading service on the market. We are a fintech company with deep expertise in trading, markets, blockchain, technology, customer centricity and financial regulation.Experienced, talented and knowledgeable, ourCurrency.comteam works to innovate in the world of finance and customer centricity. We do the hard work to make complicated subjects easier to understand and complex tasks effortless to achieve.We are always looking for like minded people and are ready to seize the opportunity to cooperate with leaders in the financial ecosystem — Universities, Technology Partners, Innovators, Regulators or Complementary Businesses.
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