Marketing Manager

About the Position

We're seeking a Marketing Manager to lead our marketing team in Indonesia, developing strategies, managing campaigns, and enhancing brand identity.

Responsibilities

• Strategy Translation

  • Transform the vision of C-Level Directors into actionable daily marketing activities.
  • Develop campaign strategies, channel plans, and execution timelines.
  • Prepare monthly and quarterly marketing roadmaps.
  • Prioritize marketing channels based on business goals.
  • Ensure alignment across all marketing functions.

• Campaign Management

  • Lead and oversee marketing campaigns from planning to execution.
  • Define campaign briefs, objectives, and KPIs.
  • Coordinate with cross-functional teams (PR, Social Media, Creative, KOL, Ads).
  • Track campaign progress and deadlines.
  • Take immediate action to optimize underperforming campaigns.

• Branding & Brand Development

  • Strengthen and maintain the company’s brand identity and positioning.
  • Establish branding direction and market positioning.
  • Ensure consistency of brand identity across all platforms.
  • Build brand awareness and enhance brand perception.
  • Supervise branding initiatives and public communications.

• People & Team Management

  • Manage the productivity and effectiveness of the marketing team.
  • Conduct regular daily and weekly team briefings.
  • Monitor team workload and task distribution.
  • Foster collaboration, motivation, and positive teamwork.
  • Support team development through coaching and guidance.

• Performance Monitoring

  • Monitor and evaluate overall marketing performance.
  • Analyze KPIs across all marketing channels.
  • Deliver weekly and monthly performance reports to management.
  • Provide insights and strategic recommendations based on data analysis.

• Budget Control

  • Support effective allocation and management of the marketing budget.
  • Monitor budget spending and utilization.
  • Assess channel performance and ROI.
  • Optimize and reallocate budgets where necessary.

• Cross-Department Coordination

  • Serve as the communication bridge between departments.
  • Coordinate with Product, Tech, Customer Service, and Business Development teams.
  • Communicate customer and user feedback internally.
  • Align marketing campaigns with the product roadmap.

• Quality Control

  • Ensure all marketing materials maintain consistent brand messaging.
  • Review and approve marketing content.
  • Maintain brand tone, voice, and positioning.
  • Conduct quality checks on KOL materials and advertising creatives.

• Crisis Handling

  • Handle marketing-related issues before escalation to senior leadership.
  • Resolve campaign or content-related problems.
  • Coordinate with PR teams during negative public sentiment.
  • Determine appropriate responses and escalation procedures when needed.

• Innovation & Improvement

  • Drive continuous improvement in marketing strategies and workflows.
  • Explore and test new campaigns and marketing channels.
  • Conduct competitor benchmarking and market analysis.
  • Improve internal workflows, systems, and team tools.

Requirements

• Marketing Strategy
• Campaign Management
• Brand Development
• Team Management
• Performance Monitoring
• Budget Control
• Cross-Department Coordination
• Quality Control
• Crisis Handling
• Innovation

We Offer

• Competitive salary
• Opportunity to work in a dynamic and growing company
• Professional growth and development opportunities

About the Company

MOVA is a leading company in the marketing industry, dedicated to delivering innovative solutions and exceptional service to our clients. Join our team and be part of a company that values creativity, collaboration, and excellence.