Marketing Manager

About the Position

We're seeking a Marketing Manager to lead and oversee marketing campaigns, manage the marketing team, and ensure brand consistency in Indonesia.

Responsibilities

• Strategy Translation: Transform the vision of C-Level Directors into actionable daily marketing activities.

  • Develop campaign strategies, channel plans, and execution timelines
  • Prepare monthly and quarterly marketing roadmaps
  • Prioritize marketing channels based on business goals
  • Ensure alignment across all marketing functions

• Campaign Management: Lead and oversee marketing campaigns from planning to execution.

  • Define campaign briefs, objectives, and KPIs
  • Coordinate with cross-functional teams (PR, Social Media, Creative, KOL, Ads)
  • Track campaign progress and deadlines
  • Take immediate action to optimize underperforming campaigns

• Branding & Brand Development: Strengthen and maintain the company’s brand identity and positioning.

  • Establish branding direction and market positioning
  • Ensure consistency of brand identity across all platforms
  • Build brand awareness and enhance brand perception
  • Supervise branding initiatives and public communications

• People & Team Management: Manage the productivity and effectiveness of the marketing team.

  • Conduct regular daily and weekly team briefings
  • Monitor team workload and task distribution
  • Foster collaboration, motivation, and positive teamwork
  • Support team development through coaching and guidance

• Performance Monitoring: Monitor and evaluate overall marketing performance.

  • Analyze KPIs across all marketing channels
  • Deliver weekly and monthly performance reports to management
  • Provide insights and strategic recommendations based on data analysis

• Budget Control: Support effective allocation and management of the marketing budget.

  • Monitor budget spending and utilization
  • Assess channel performance and ROI
  • Optimize and reallocate budgets where necessary

• Cross-Department Coordination: Serve as the communication bridge between departments.

  • Coordinate with Product, Tech, Customer Service, and Business Development teams
  • Communicate customer and user feedback internally
  • Align marketing campaigns with the product roadmap

• Quality Control: Ensure all marketing materials maintain consistent brand messaging.

  • Review and approve marketing content
  • Maintain brand tone, voice, and positioning
  • Conduct quality checks on KOL materials and advertising creatives

• Crisis Handling: Handle marketing-related issues before escalation to senior leadership.

  • Resolve campaign or content-related problems
  • Coordinate with PR teams during negative public sentiment
  • Determine appropriate responses and escalation procedures when needed

• Innovation & Improvement: Drive continuous improvement in marketing strategies and workflows.

  • Explore and test new campaigns and marketing channels
  • Conduct competitor benchmarking and market analysis
  • Improve internal workflows, systems, and team tools

Requirements

• Core Skills:

  • Marketing Strategy
  • Campaign Management
  • Brand Development
  • Team Management
  • Performance Monitoring
  • Budget Control
  • Cross-Department Coordination
  • Quality Control
  • Crisis Handling
  • Innovation

• Language:

  • Indonesian: Native

We Offer

• Opportunity to work in a dynamic and growing company in Indonesia
• Competitive salary package
• Comprehensive benefits package
• Opportunities for professional growth and development

About the Company

[Company description if present]