Marketing Manager (B2B/Tech)

About the Position

For our client, a dynamically growing technology company in the IoT, Embedded Systems, and MedTech sectors, specializing in creating software for smart devices and cloud-connected systems, we are looking for a Marketing Manager (B2B/Tech).

If you have experience in B2B marketing, want to combine strategy with operational activities, and co-create technological brand communication aimed at foreign markets, this role is for you.

Recruitment Process

1. Submit your CV
2. Short video in English (2-3 minutes) answering questions about your motivation and experience in B2B marketing.
3. Online or in-office interview with the team.
4. Discussion of terms of cooperation and references.

Responsibilities

• Develop and implement a B2B marketing strategy (campaigns, content, SEO, LinkedIn, YouTube, industry fairs).
• Coordinate with freelancers and agencies (SEO, graphics, ads, video).
• Plan and conduct lead generation campaigns.
• Create marketing materials: landing pages, case studies, videos, brochures.
• Report KPIs (leads, CTR, traffic, visibility on Clutch, blog readership).
• Collaborate with the sales team and support client communication.
• Build brand recognition for WizzDev in international markets (UK, DACH, Scandinavia, Netherlands).
• Manage the work of two assistants (students) and external marketing partners.

Requirements

• Minimum 3-5 years of experience in B2B marketing (preferred: software, technology, engineering services).
• Very good knowledge of English (min. C1) – most materials and campaigns are created in this language.
• Experience in SEO, Google Ads, LinkedIn Ads, and working with analytical tools (Google Analytics, Search Console).
• Ability to independently lead projects and organize work.
• Ability to collaborate with sales and technical teams.
• Nice to have:
  • Knowledge of the UK or DACH market.
  • Communicative German.
  • Experience in the technology industry (IoT, embedded, MedTech).

We Offer

• B2B contract-based cooperation.
• Hybrid work model – office in Poznań (min. 2 days per week).
• Opportunity to have a real impact on the marketing strategy and company development.
• Clear growth path – possibility of taking on the role of Head of Growth in the future.
• Participation in industry fairs, training budget, and flexible terms of cooperation.
• Bonus for achieving KPI targets (e.g., number of leads, content reach, campaign results).
• Work in a cohesive, technical team with an international scope.

Apply to Us

The administrator of your personal data is IFIRMA SA, with its registered office in Wrocław, ul. Grabiszyńska 241G, 53-234 Wrocław, entered in the register of entrepreneurs maintained by the District Court for Wrocław – Fabryczna, Commercial Division VI of the National Court Register under the number KRS: 0000281947, NIP: 8981647572, REGON: 9310823940, website: . IFIRMA SA is the owner of the Recruitment Agency Power Media https://www.powermedia.com.pl

Data Protection Officer In matters concerning the protection of personal data, you can contact our Data Protection Officer (DPO) at [email protected] or by mail to the company's address. We will process your personal data for the following purposes:

A. Maintaining the Power Media Candidate Database and conducting recruitment processes: creating your profile in the candidate database, evaluating qualifications, matching your candidacy to our clients' job offers (including the recruitment you apply for), and maintaining contact.
Legal basis: Your voluntary consent to be included in the candidate database (Article 6(1)(a) of the GDPR).
Retention period: 24 months from the date of application or until you withdraw your consent earlier.

B. Formal verification of candidate availability with the Client: providing the Client with a minimal set of data (e.g., name and surname) to exclude situations where you have previously applied to this Client or with another agency.
Legal basis: Our legally justified interest and the Client's interest (Article 6(1)(f) of the GDPR) in verifying the absence of disputes and avoiding duplication of candidate applications.
Retention period: For the time necessary to complete the verification.

C. Submission of the full application to a specific Employer: sending your CV to a selected Client after presenting its identity and obtaining your confirmation of interest in participating in the process with that specific employer.
Legal basis: Your separate consent indicating the specific employer by name (Article 6(1)(a) of the GDPR).
Retention period: Until the application is submitted to the Client (further retention by the Client is governed by its own personal data protection policy).

D. Defense against claims and dispute resolution: legal protection of the Company related to the provision of recruitment services.
Legal basis: Our legally justified interest (Article 6(1)(f) of the GDPR).
Retention period: Until the limitation period for any claims arising from legal provisions expires.

Voluntary nature of data provision:

Providing personal data is entirely voluntary, but necessary to register a profile in the Power Media candidate database and present your candidacy to potential employers. You can withdraw your consent at any time (e.g., by sending an email to [email protected]), which does not affect the lawfulness of the processing carried out before its withdrawal.

Voluntary nature of data provision:

Providing personal data is entirely voluntary, but necessary to register a profile in the Power Media candidate database and present your candidacy to potential employers. You can withdraw your consent at any time (e.g., by sending an email to [email protected]), which does not affect the lawfulness of the processing carried out before its withdrawal.

Data recipients:

Your personal data may be disclosed to:

1. Agency Clients (Potential Employers): to the minimal extent (name and surname) to verify the absence of duplicate applications (based on our legitimate interest), and in full CV – only after disclosing the full name of the Client to you and obtaining separate consent. Once full data is submitted, the Client becomes an independent controller of your personal data.
2. Technology service providers: entities processing data on our behalf (e.g., providers of recruitment management systems – ATS, hosting, and email).
3. State authorities: institutions authorized by law.

Candidate rights

You have the right to access your data, rectification, erasure ("right to be forgotten"), restriction of processing, data portability, objection to processing based on legitimate interest, and the right to withdraw consent at any time. You also have the right to lodge a complaint with the President of the Personal Data Protection Office.

Profiling and international transfers

As part of the candidate database, the Company may use ancillary profiling (evaluation of skills, education, and experience against criteria specified in client job offers). This profiling does not produce legal effects for you and does not make fully automated decisions (the final decision to contact is always made by a recruiter). Your personal data will not be transferred to third countries outside the European Economic Area (EEA).

Detailed information on the general data protection principles in the Company is described in our Privacy Policy.