Marketing Manager - Coupon (all genders)

About the Position

Marketing Manager - Coupon (all genders)

We are seeking a Marketing Manager - Coupon to join our team in Hamburg, Germany. This role involves end-to-end responsibility for the development and management of customer-specific discount campaigns (coupons) as part of ABOUT YOU's CRM measures mix to increase customer retention and loyalty.

About our Marketing Department

We create the ideas, formats, and platforms that shape how ABOUT YOU is seen and experienced, from large-scale events to digital formats that make our brand tangible and relevant. Our performance teams make sure those ideas reach the right people. By connecting creativity with data and technology, we ensure our campaigns are not just seen, but understood and continuously improved. And the scale is real: we're active in 26 countries, reaching more than 300 million people. We do it all with a team of fewer than 100. Everyone owns their work – and sees the impact of it.

Responsibilities

• Coupon Ownership: End-to-end responsibility for the development and management of customer-specific discount campaigns (coupons) as part of ABOUT YOU's CRM measures mix to increase customer retention and loyalty.
• Campaign Management & Personalization: Independently plan, execute, and evaluate coupon campaigns across various customer segments, countries, and channels to sustainably increase Customer Lifetime Value.
• Data-Driven Optimization: Develop new and optimize existing coupons along the customer journey, and proactively integrate personalized discounts into holistic revenue planning with a clear focus on incrementality.
• Testing & Performance Control: Design, execute, and evaluate experiments and A/B tests, as well as measure the success of campaigns using relevant KPIs and derive actionable recommendations.
• Feature Development: Drive the conceptual and technical development of the coupon feature to continuously optimize the shop's user experience.
• Project Management & Cross-Functional Collaboration: Independently manage interfaces with CRM, Marketing Intelligence, Pricing, Performance Marketing, and Tech, as well as lead cross-functional (multi-stakeholder) projects.

Requirements

• Education & Experience: Successfully completed university degree (e.g., Business Administration, Economics, Marketing) and at least 2 years of relevant professional experience in CRM, Pricing, Performance Marketing, or Analytics.
• Analytical Mindset: Strong analytical skills and confidence in working with data and numbers, quick comprehension, as well as a proactive mindset, excellent organizational skills, and a structured, independent way of working.
• Communication & Teamwork: Strong communication and collaboration skills for working successfully in a dynamic environment, with confidence in managing stakeholders.
• Cross-Functional & Tool Competence: Excellent proficiency in MS Office (especially Excel) as well as experience in stakeholder management.
• Language Skills: Business-fluent German and English, both written and spoken.

Nice to Have

• Passion for fashion and e-commerce, combined with a strong sense for customer communication tailored to different target groups.

We Offer

• A dynamic and inclusive work environment where everyone feels welcome.
• Opportunities to make a significant impact on customer retention and loyalty.
• A chance to work with a team that values creativity, data, and technology.

About the Company

We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are. Different backgrounds and perspectives make us stronger and shape our culture in ways that matter. What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.