Marketing Manager - Dazn Bet

About the Position

Why Join DAZN Bet?

At DAZN Bet, we're creating a betting experience built around the sports fan, combining DAZN's world-class sports content, audience, and technology with an exciting Sportsbook and Gaming proposition.

Marketing plays a huge role in how we bring that experience to life. From major sporting events and club partnerships to creative campaigns across TV, digital, and social media, we're focused on building a brand that connects with sports fans.

We're looking for an experienced Marketing Manager to help drive DAZN Bet's brand awareness, customer acquisition, and engagement through impactful marketing campaigns across DAZN-owned channels and paid media.

This is an opportunity to work at the intersection of sport, entertainment, and betting, developing creative campaigns that reach passionate sports audiences.

Responsibilities

• Plan and execute integrated marketing campaigns across DAZN-owned channels, paid media, and sports club partnerships, driving brand awareness, consideration, and customer acquisition.
• Develop campaign concepts, messaging, and creative briefs for marketing assets across TV, digital, display, CRM, social media, and editorial formats.
• Manage weekly marketing activity and promotional schedules across DAZN platforms, working closely with internal teams to maximize visibility and campaign impact.
• Partner with the Marketing Director to define the paid media strategy and channel mix, ensuring budgets are allocated effectively against brand and acquisition objectives.
• Work with Creative, Product, CRM, and Digital teams to develop seamless customer journeys that improve campaign engagement, conversion, and retention.
• Create engaging marketing formats and content opportunities, leveraging sports clubs, creators, talent, and major sporting moments to strengthen brand recognition.
• Monitor campaign performance against key KPIs, analyzing results, and providing clear insights, reports, and recommendations to senior stakeholders.
• Identify opportunities to improve marketing effectiveness through customer insights, competitor analysis, industry trends, and ongoing campaign optimization.
• Ensure all marketing campaigns, promotional assets, and communications align with DAZN Bet brand guidelines, gambling advertising regulations, and Responsible Gambling requirements.

Requirements

• 8+ years' experience in marketing, ideally within a digital-first business, with exposure to the sports, betting, gaming, or entertainment industries.
• Proven experience planning and delivering integrated marketing campaigns across TV, digital, paid media, CRM, and social channels.
• Strong experience managing marketing budgets, media planning, and buying, with the ability to balance brand-building activity and performance-driven acquisition.
• A creative mindset with experience developing campaign concepts, writing compelling marketing copy, and briefing internal designers or external agencies.
• Experience working with sports partnerships, clubs, creators, influencers, or talent to develop engaging marketing content and campaigns.
• Strong analytical skills, with experience tracking marketing KPIs, measuring campaign effectiveness, and using data to improve performance.
• Good understanding of digital customer journeys, acquisition funnels, and conversion optimization.
• Excellent communication, presentation, and stakeholder-management skills, with the ability to work effectively across Marketing, Creative, Product, CRM, and Commercial teams.
• A proactive, commercially-minded approach, with strong organizational skills and an understanding of the regulatory considerations involved in marketing betting or other regulated products.

We Offer

• Competitive gross annual salary (RAL) in the range of €45,000 – €60,000, determined on the basis of objective and gender-neutral criteria and commensurate with experience, professional skills, and qualifications.
• Variable bonus subject to company and/or individual targets.
• Benefits include access to DAZN, lunch vouchers, free coffee and snacks, family-friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About the Company

At DAZN, we bring ambition to life. We are innovators, game-changers, and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionize the industry, and we're not going to stop.

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:

• Agility and creativity fuel growth and innovation, to Make It Happen.
• Prioritizing what matters drives progress and positive outcomes, Focusing On Impact.
• Collective ambition builds optimism and success, in order to Win As One.

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities, and abilities.

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.

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