Marketing Manager

About the Position

We are seeking a Marketing Manager for Automotive & Industry USA to lead marketing planning, coordination, and activation. Drive alignment between Global Marketing, Product Management, Sales, and Digital Operations.

Responsibilities

• Marketing Strategy & Planning: Lead the annual marketing planning process and maintain an integrated roadmap aligned with business goals, growth initiatives, product launches, and Global Marketing priorities.
• Market & Customer Activation: Develop and execute integrated marketing campaigns that drive customer engagement, demand generation, market penetration, and growth across core and emerging segments.
• Product Launches & Enablement: Lead marketing activation for new product launches, including campaign plans, sales enablement, customer communications, and channel support.
• Content & Brand Management: Manage centralized marketing content and maximize reuse of Global Marketing assets through a “copy with pride” approach.
• Digital & Demand Generation: Partner with Global Marketing, Americas Corporate Marketing, Digital teams, and agencies to scale digital marketing, demand generation, lead nurturing, customer engagement, and marketing automation programs.
• Leadership & Collaboration: Serve as the primary owner of marketing planning, activation, governance, and budget coordination for Automotive & Industry USA.
• Performance & Optimization: Establish and monitor key marketing KPIs, evaluate campaign effectiveness, and use data-driven insights to optimize programs, resource allocation, and marketing investments.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 7+ years of progressive B2B marketing experience, preferably in automotive, industrial, manufacturing, construction, chemicals, or related technical industries.
• Experience using project management tools, such as Trello, Jira, Asana, Workfront, or other similar platforms.
• Proven track record developing and executing integrated marketing, demand generation, customer activation, product launch, and growth strategies.
• Strong cross-functional leadership experience partnering with Sales, Product Management, Channel Management, and business leaders in global/matrixed environments.
• Experience managing marketing budgets, agencies, resources, and multiple priorities.
• Strong digital marketing, CRM, marketing automation, analytics, and campaign optimization skills; experience with Salesforce, HubSpot, Adobe Marketo Engage, Pardot, or similar platforms preferred.

Nice to Have

• Experience with product commercialization, distribution channels, specification-driven selling, or technical B2B markets preferred.

We Offer

• 401K with generous company match
• Bonuses
• Medical, Dental, and Vision Benefits
• Paid Parental Leave
• Life Insurance
• Disability Insurance
• Paid Time Off, Paid Holidays
• Floating Holidays + Paid Volunteer Time
• Wellness/Fitness Reimbursements
• Education Assistance
• Professional Development Opportunities
• Employee Referral Program & More!

About the Company

With more than 100 years of experience, Sika is a worldwide innovation and sustainability leader in the development and production of systems and products for commercial and residential construction, as well as the transportation, marine, automotive, and renewable energy manufacturing industries. Sika has subsidiaries in 103 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. Approximately 33,000 employees generated CHF11.20 billion in sales in 2025.

Sika fosters a culture of entrepreneurship, empowering each individual to make decisions, learn from experiences, and shape their own career path. The safety and well-being of employees are top priorities at Sika, with a strong commitment to open communication and maintaining a safe workplace. In addition, Sika actively contributes to the community and promotes sustainability by giving back, minimizing environmental impact, and embracing social responsibility.

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based on skills relevant to the position, education, and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.

Sika Corporation is committed to a work environment that supports, inspires, and respects all individuals that apply. As an equal opportunity employer Sika will consider all qualified applicants without discrimination on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, age, disability, national or ethnic origin, or other protected characteristics.