Marketing Manager with a User Acquisition Function

About the Position

We are seeking a Marketing Manager with a User Acquisition Function to join our team at ATAS, a leading analytics platform for professional traders. This role is remote and full-time, focusing on driving growth through user acquisition and funnel optimization.

About the Company

ATAS is a leading analytics platform for professional traders. We develop high-tech software that provides a competitive edge in the market. Our goal is to scale across the US and European markets.

What We Offer

• Business Impact: You will be a key person connecting the external market with our product.
• Freedom to Act: Full ownership of hypotheses, channel selection, and sales funnel optimization initiatives.
• Remote Work & Flexible Schedule: We care about results (Growth).

Responsibilities

User Journey Management (Product & Funnel Optimization)

• Top Priority: Thoroughly understand and optimize the User Flow: from ad click → registration → trial → purchase.
• Identify Bottlenecks: Determine where users drop off, why payments fail, and where webinars, onboarding content, or guidance are missing.
• Create Requirements: Develop tasks for the development and product teams to improve these user journeys. If traffic is not converting because of a poor payment experience or a complicated interface, it is your responsibility to identify the issue and initiate its resolution.

Deep Analytics

• Work with Data: Analyze cohorts, understand traffic behavior across different countries, and make data-driven decisions on whether to scale a channel or adjust product logic.
• Build Dashboards: Develop hypotheses and document test results.

Building a User Acquisition System

• Develop Strategies: Create acquisition strategies for the US and European markets.
• Launch Campaigns: Manage hands-on campaigns in key channels and oversee contractors/agencies across other channels.
• Understand Budget Utilization: Attract high-quality traffic while ensuring that an effective product funnel is in place to avoid budget waste.

Requirements

• Product Manager Mindset: Understand that acquisition is only the beginning. Think in terms of funnels and user behavior scenarios.
• Experience: Have built User Acquisition systems where marketing is tightly integrated with the product. Experience in SaaS or FinTech will be a strong advantage.
• Analytical Thinking: Work with data to understand the reasons behind conversion changes.
• Proactivity: Identify issues such as payment failures in Germany and proactively work with developers to resolve them.
• English: Upper-Intermediate or higher (for working with Western markets).
• Trading Knowledge: Understand the difference between scalper and day trader audiences.

Contact Us

• Telegram: @Andrii_HR_ATAS
• Email: [email protected]

Can't find a suitable opportunity?

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