Marketing Operations Manager

About the Position

Influ2 is looking for a master of Marketing Operations. We're seeking a Marketing Operations Manager who geeks out on making the most of martech platforms. Success in this role is dependent on your experience in a fast-paced B2B martech environment and deep subject matter expertise of key marketing platforms. We’re looking for a dynamic professional who enjoys and can quickly switch gears and is an excellent communicator who can manage across a range of stakeholders. A strong project management background, in the same or similar industry will be considered an asset in this role.

Responsibilities

• Maintain and optimize the marketing tech stack including integrations between Marketing Automation and CRM
• Manage data quality in Hubspot and integration with CRM (SFDC) and work with the Demand marketing team to build out a lead scoring model, marketing nurture workflows, and relevant dashboards.
• Work with the Demand marketing team to develop relevant marketing reporting that provides detailed insights about the ROI and health of various marketing programs
• Translate business needs of marketing roles into solutions in Hubspot and other tools
• Lead the evaluation and implementation of solutions that will improve our marketing impact and efficiency
• Assist with optimization of the internal and cross-functional processes
• Oversee reporting of the marketing organization on different levels
• Work with SalesOps to ensure cross-functional alignment and data integrity

Requirements

• At least 2 years of professional experience in Revenue Operations, SalesOps, or MarketingOps role; and 5 years plus of general professional experience, preferably in a marketing role.
• Strong project management skills
• Experience in implementing complex tools (e.g. MAP, CMS, CPQ, or CRM systems) which required working and aligning with multiple organizations
• Excellent cross-functional collaborator with the ability to work with multiple stakeholders
• Advanced understanding of Hubspot and SFDC
• Experience working with Strapi CMS, Pendo, Alyce (preferably)
• A team player, who is willing to roll up sleeves and work with others

We're looking for a candidate who is:

• An intellectually experienced and curious professional. Someone with a relentless hunger to learn about what’s next, understand how it fits into our existing marketing stack, and is willing to experiment and continuously improve on what they’re doing.
• A data demand sleuth. Someone who lives and breathes data and insights to identify new and impactful ways to connect the dots across platforms, automate actions to help drive the business forward.
• Dynamic at #GSD. An individual with the ability to create solid processes, who has a project management mindset, coupled with a high-level of emotional intelligence to build successful cross-functional partnerships to drive action and business results.

We Offer

• Competitive salary
• Full-time position
• Opportunity to work in a fast-paced B2B martech environment
• Collaborative and dynamic work environment

About the Company

Influ2 is a company that values data-driven insights and continuous improvement. We are committed to optimizing our marketing tech stack and driving business results through innovative solutions and strong cross-functional collaboration.

By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply.