Marketing Operations Manager

About the Position

Marketing Operations Manager

G2 is seeking a hands-on Marketing Operations Manager to own and scale the systems behind our marketing to sales pipeline. This role owns critical revenue operations infrastructure, including lead lifecycle architecture, MQA routing and disposition, contact and account enrichment, and the scoring and prioritization frameworks that directly shape pipeline quality and sales efficiency.

Location

• Remote (US)

Employment Type

• Full time

Compensation

• $135K – $165K

At G2, we’re committed to building an equitable and inclusive workplace for all. That's why our compensation program is rooted in market data, transparency, fairness, and individual performance.

Responsibilities

Lead Management & Routing

• Own and optimize lead, contact, and account lifecycle processes across Salesforce, including MQL/SAL/SQL disposition logic, and auto-recycle timing
• Support GTM scalability through automation, governance, and process standardization initiatives
• Maintain and optimize lead to account matching, deduplication, and enrichment workflows
• Support account segmentation and routing strategy informed by 6sense, Factors.ai, or other intent signals

Data Quality & Enrichment

• Lead Clay initiatives across the marketing org: workbook structure, credit budget tracking, intake process, and use case prioritization
• Manage contact and company level enrichment workflows across Clay and ZoomInfo, including provider waterfall configuration and accuracy validation

Conversational Marketing & Engagement Operations

• Own the operation and administration of Qualified and be a primary power user for Groove (or Salesloft), including chat routing, meeting booking workflows, and SDR handoff processes
• Support notification and alerting logic, such as pre-recycle alerts, that drives timely rep follow-up
• Optimize buyer engagement experiences across web and inbound channels

Scoring & Funnel Optimization

• Manage lead and account scoring models aligned to buying intent, engagement signals, and funnel stage (both for leads and accounts), incorporating 6sense and Clay data
• Partner with Marketing and Sales leadership to refine MQA/MQL qualification criteria and conversion optimization strategies
• Analyze funnel performance and identify opportunities to improve lead quality and sales acceptance rates

AI-Enabled Systems Optimization

• Identify and implement AI-enabled workflows, such as enrichment prompt logic, data QA, or notification triage, that reduce manual work and improve data quality
• Evaluate new AI tools and use cases against existing systems and recommend where automation should replace manual process

Requirements

• 5+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization
• Deep hands-on expertise with Salesforce and Marketo
• Experience building and managing lead routing frameworks, scoring models, and enrichment workflows (RingLead, Clay, or similar platforms)
• Experience migrating or replatforming marketing systems, such as moving between CRM, MAP, or lead routing tools, and managing the data and process risk that comes with it
• Strong understanding of lead lifecycle management, funnel operations, and GTM processes
• Zip contract ownership for marketing tools and budget tracking
• Experience partnering cross-functionally with Marketing, Sales, SDRs, Data Science or Engineering, and external vendors
• Demonstrated experience using AI tools to build, QA, or optimize marketing or data workflows
• Analytical mindset with strong troubleshooting and process optimization capabilities
• Excellent communication and stakeholder management skills
• Ability to balance strategic initiatives with hands-on operational execution

Nice to Have

• Experience with 6sense or another intent data platform
• Experience with Qualified
• Experience managing a martech vendor budget or credit-based tool (e.g. Clay, ZoomInfo)

We Offer

• Competitive salary range: $135K - $165K
• Remote work options
• Generous benefits, including flexible work, ample parental leave, and unlimited PTO

About the Company

G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology in Our Hiring Process

G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way-we will ensure your materials receive a thorough manual review by our hiring team.

For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.