Marketing Senior Manager

About the Position

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Mexico has an exciting opportunity for a Marketing Senior Manager in Monterrey, Mexico

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Why Join Our Marketing Team?

We are storytellers, boundary pushers, and innovators. We create impactful stories, sell our brands in over 150 markets worldwide, and navigate a rapidly changing landscape with smoke-free products. We leverage emerging technologies and complex data to drive innovation across branding, strategy, e-commerce, and marketing.

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Why Join BAT?

At BAT, we offer more than just jobs; we offer meaningful careers. We've been certified as a "World's Top Employer" for eight consecutive years. We believe everyone has a place in our organization. Whether you seek mentorship, international assignments, or innovative work methods, we support your professional aspirations and unlock your potential.

Leadership at BAT is a mindset, not a position. Our top-notch learning and progression programs will continuously develop your skills and experience. With our unwavering support, you'll work in cross-functional teams, connect with industry leaders, and expand your professional network.

We believe in you. At BAT, you'll be guided by your manager, supported by colleagues, and empowered by our platforms to access local and global opportunities.

Give meaning to your career at BAT, where goals become possibilities. We've been certified as a "World's Top Employer" for eight consecutive years.

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Graduate Program

As a global company, the scale and scope of opportunities are endless. From day one, you'll have the chance to seize opportunities for growth at BAT and in your career. Your growth is our growth. We'll help you reach your full potential with exceptional training and by working alongside the brightest minds. Your success is only limited by your ambition.

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Marketing Senior Manager

The Marketing Senior Manager is a strategic leader and key business partner responsible for shaping and driving the end-to-end marketing agenda within an FMCG environment. We are looking for a data-driven, creative, and results-oriented Marketing Senior Manager to lead and execute strategic initiatives across our Marketing Sub-functions such as: Brands, Trade Marketing & Distribution, Key Accounts, Insights & Foresights, Marketing Deployment, and Consumer Experience. This role is crucial for driving and implementing projects through 33 countries as Mexico, Colombia, Venezuela, Jamaica, Honduras, and more effectively and efficiently. This position offers the opportunity to lead a team and significantly contribute towards the company’s growth and successes.

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Responsibilities

• Lead brand strategy, positioning, and long-term equity building initiatives across channels and lead integrated marketing strategies aligned with overall business and commercial objectives.
• Drive advanced consumer and market insights, leveraging data to generate foresight and inform strategic decision-making.
• Own and elevate the end-to-end consumer experience, ensuring seamless and impactful touchpoints. Effectively manage stringent project timelines & budgets for a fast-paced business environment.
• Lead innovation pipelines, product launches, and portfolio strategy development and manage and optimize marketing budgets, ensuring strong return on investment.
• Monitor market dynamics, competitive landscape, and performance metrics to guide business decisions and enhance the end-to-end consumer experience through consumer-centric thinking and continuous improvement.
• Collaborate closely with Sales and Key Accounts to optimize Route to Market strategies and drive commercial performance.
• Lead the development of a robust portfolio strategy and Customer Strategies to reflect the organization’s changing requirements and a dynamic competitive landscape.
• Engage and foster relationships with cross-functional teams (i.e. Brand, Commercial, Consumer Experience, IDT, GBS, etc) and agency partners.

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Requirements

• Bachelor’s Degree in Marketing, Business Administration, Finance, Economy, Analytics, or related field.
• Marketing Professional with at least 7 years of experience in Marketing or a related field.
• Advanced understanding of research methodologies and solid analytical skills.
• Advanced Business English, possessing strong communication skills.
• Strong analytical skills with the ability to interpret data and generate actionable insights and foresight.
• Advanced Microsoft Office Skills (PowerPoint / Excel).
• Project Management, Agile, or Design Thinking experience.
• Proven experience in FMCG marketing roles with exposure to brand management and commercial environments (Desirable).

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Nice to Have

• Experience in FMCG marketing roles with exposure to brand management and commercial environments.

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We Offer

• Market-leading annual performance bonus (subject to eligibility).
• A range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• Access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

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About the Company

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion, and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, color, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives, and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see career breaks as opportunities, not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g., time out caring for family, parental leave, national service, sabbatical, and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to supporting you by making appropriate arrangements for you to demonstrate your full potential.

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Values

At BAT, our values guide us towards achieving our goals. They serve as our compass, helping us navigate our path to A Better Tomorrow™. They help us define how we innovate, grow, and thrive while adhering to strict standards of individual success and collective progress. Deeply rooted in the concepts of integrity and collaboration, they make us the pioneers of change in an ever-evolving world, ensuring that we shape BAT's legacy with confidence and determination.

• Truly Inclusive
• Doing What It Takes
• Loving Our Consumers
• Passion to Win
• Trust, the Source of Autonomy
• Stronger Together

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Take Charge of Your Future with BAT

At BAT, we don't just offer jobs; we offer meaningful careers.

We are convinced that everyone has a place in our organization. Whether you seek mentorship, wish to diversify your experience through international assignments, or implement innovative work methods, we are here to bring your professional aspirations to life and unlock your full potential.

We believe in you. Give meaning to your career at BAT, where goals become possibilities.

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Benefits

At the core, we know you give your best when you feel fully supported. Our carefully crafted rewards and benefits program aims to recognize your contributions and amplify your impact. As we grow, we grow together.

Social Well-being

Well-being is best shared. Benefits that strengthen the sense of community and connections among employees. The more time we spend sharing and implementing our beautiful vision of community life, the closer we become to the people around us. We encourage positive social interactions within and outside BAT to strengthen collaboration and create a supportive work environment where employees feel supported, valued, and integrated.

Emotional Well-being

Find the right balance between personal and professional life to have time for yourself and strengthen your resilience. Benefits and initiatives designed to take care of our employees' mental health. At BAT, we encourage a culture aimed at helping our employees better overcome difficulties and strengthen their resilience, regardless of life's challenges.

Physical Well-being

Good health is essential for a serene and sweet life. Benefits that preserve the physical health of our employees, which offer the necessary social coverage and encourage a healthy lifestyle, reducing overall stress and stimulating energy and productivity.

Financial Well-being

Serenity has no price, but it shouldn't cost a fortune. Benefits and initiatives designed to help you achieve financial stability and security, empowering you to make informed decisions, reducing financial stress, and improving your short and long-term prospects.

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• Why BAT? At BAT, we are committed to more than just jobs - we are dedicated to meaningful careers.
• Unlocked Opportunities As a truly global company, the scale and scope of opportunities are endless.
• Hiring Process Apply today. After your application, you will be guided through the selection process as if you were already part of the team.

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