Marketing Specialist

About the Position

Marketing Specialist

EPAM Systems is hiring an Employer Branding & Talent Attraction Marketing Specialist to strengthen EPAM’s presence within the technology market and support the company’s growth across the Asia-Pacific (APAC) region.

You will play a key role in positioning EPAM Malaysia as a top employer while overseeing regional talent marketing projects across the APAC region. By driving employer branding initiatives, recruitment marketing campaigns, and tech community engagement, you will create talent-focused communication strategies aligned with our global objectives.

The ideal candidate is creative, data-driven, collaborative, and passionate about building meaningful connections within Malaysia’s technology ecosystem.

Responsibilities

• Develop and execute employer branding and talent attraction strategies aligned with regional and global objectives
• Oversee regional talent marketing projects and campaigns across the APAC region to support broader business goals
• Drive and measure recruitment marketing campaigns across digital channels, referral programs, events, and tech communities to increase brand awareness and candidate engagement
• Partner closely with recruiters and talent sourcing teams to support hiring growth, strengthen talent pipelines, and improve candidate experience
• Create engaging and localized content showcasing EPAM’s culture, technologies, people, projects, and career opportunities
• Build and maintain strong relationships with tech communities, universities, industry partners, and external stakeholders across Malaysia and the broader APAC region
• Collaborate with Global and Regional Marketing teams to ensure brand consistency while adapting communications for local market relevance
• Support and organize tech events, meetups, webinars, university activities, and employer branding initiatives to strengthen EPAM’s visibility in the technology market

Requirements

• Proven experience in Employer Branding, Recruitment Marketing, Talent Attraction, Digital Marketing, or related fields
• Strong understanding of the IT talent market and technology community landscape in Malaysia and the APAC region
• Experience managing multi-channel marketing campaigns, social media engagement, and content-driven initiatives
• Familiarity with AI tools, frameworks, and prompt engineering to optimize marketing workflows, content generation, and campaign performance
• Strong stakeholder management and cross-functional collaboration skills within dynamic and fast-paced environments
• Excellent communication, storytelling, and content creation skills in both English and Chinese
• Proven experience in content creation including copywriting, visual creation, and other marketing content
• Creative, proactive, and data-driven mindset with strong organizational and project coordination abilities

Nice to Have

• Experience in IT services, software outsourcing, or multinational technology environments
• Experience organizing tech community events, meetups, webinars, or university engagement activities
• Familiarity with design and content creation tools such as Canva, Figma, or Adobe Creative Suite

We Offer

• Opportunity to work in a dynamic and innovative environment
• Be part of a leading technology company
• Competitive compensation package

About the Company

EPAM Systems is a global software engineering and product development company that partners with many of the world’s leading organizations to deliver innovative solutions. With a strong focus on technology and innovation, EPAM is committed to driving digital transformation and delivering exceptional value to its clients.