Marketing Specialist (marketo.com)

About the Position

We are a development company and an active member of the Drupal community. Our high-level developers frequently contribute new modules and aid in Drupal core development. Our team has been developing Drupal websites for over twenty years, helping businesses improve their online presence with a highly functional and elegantly designed website. We have both front-end and back-end developers work directly with you in dedicated, self-organizing teams, alongside designers, QAs, and marketing analysts with the guidance of a scrum master. Our mission is to help our clients to develop custom software applications. Our strong technical team ensures that the web development services provide fit your business needs and meet your expectations. Our team of web developers commits to long-term partnerships with more than 300 happy clients.

For an existing project, we are looking for people who are:

• Professionals in the area they work in
• Motivated by the challenges that come with building something new
• Innovative, insightful, and resourceful, with a knack for elegant solutions
• Energized by smart people, sensible and collaborative, with a high degree of interpersonal intelligence
• Open to learning and grow

Responsibilities

• API and Lead Management: The candidate should have experience preparing and managing lead fields for API. This involves understanding how APIs work, the types of data they can send/receive, and how to structure that data in Marketo.
• Journey Creation and Execution: Experience in designing, implementing, and executing customer journeys within Marketo. This includes understanding how to use triggers, filters, and flow steps to create complex, multi-stage journeys.
• Testing and Optimization: Strong ability to test and optimize journeys. This includes A/B testing, analyzing performance data, and making adjustments to improve results. Knowledge of Marketo’s testing tools would be beneficial here.
• Problem-Solving Skills: Since they will be responsible for setting up and running journeys, the candidate should have good problem-solving skills to troubleshoot any issues that may arise.
• Marketing Strategy: A strong understanding of customer lifecycle and journey-based marketing strategies. They should know how to map out customer journeys and understand how to create content that appeals to customers at different stages of the journey.
• Personalization: Experience with using personalization in journeys. This could include personalizing email content based on lead data, or using dynamic content to personalize landing pages.
• Cross-Channel Marketing: Given that customer journeys often span multiple channels, experience with cross-channel marketing strategies would also be useful.

Requirements

• 2+ years of commercial experience in the IT field and Digital Marketing
• Experience working with business clients.
• Knowledge of API, software development methodologies, and management fundamentals.

General Requirements

• Knowledge of the English B2 and Ukrainian language (for correspondence, calls)
• Client focus
• Keeping strictly agreed-on deadlines
• Attention to details
• Skills for individual and group work
• Communicative/Sociable

We Offer

• Competitive salary
• Full-time remote job

Working hours: MON-FRI 9:00 – 18:00 GMT+3

To apply for this job email your details to [email protected]