About the Position

We are JATAPP, a product IT company that builds products used by millions of users worldwide. Our portfolio already includes 20+ products across white niches such as Business, Utilities, Lifestyle, Cybersecurity, and Education, while we continue expanding into e-commerce and web. And there's much more ahead!

We are expanding our web direction (comprising three product units, each with its own processes and KPIs) and looking for a Marketing Web Lead to drive the end-to-end marketing strategy with complete independence and zero C-level micromanagement.

Why is this role interesting?

Building the Marketing Function from Scratch: Three web units currently operate independently without a unified marketing strategy or standard processes. You won't just join an existing system - you will architect it
Strategic Ownership: You define the direction, priorities, and high-level decision-making for the entire division
Flexible Scope & Leadership: This is an Individual Contributor Lead role with no direct people management required, though people management opportunities are available if desired
High-Growth Trajectory: A clear path to scale the division and evolve into a Head of Marketing role for a dedicated unit
One of us from Day One: No adjustment periods or approvals for every move - you’re handed strategic ownership and full autonomy right away, because you’re already part of the team

Responsibilities

Web2App Strategy & Standardization: Building and aligning a Web2App strategy across three units - unifying frameworks, metrics, and reporting while preserving operational autonomy where effective
Paid Social Scaling & Data-Driven Growth: Driving Meta as the primary Web2App growth channel, leveraging core metrics (LTV, ROMI) for strategic decision-making
Best Practices & Market Expertise: Integrating cutting-edge market Web2App methodologies into company operations and upskill internal unit leads
Business Unit Scaling: Scaling the web division to a volume that enables spinning off standalone marketing units with dedicated Heads of Marketing
Analytics & Performance Tracking: Monitoring and analyzing key product/marketing metrics via Tableau; establish end-to-end reporting (ROMI, CAC/LTV, Payback)
Cross-Functional & Financial Leadership: Collaborating closely with Unit Heads of Product while owning budget planning, capacity management, and reporting directly to the CMO

Requirements

Proven track record in scaling B2C products using Web2App funnels, with Meta as the primary growth channel
Product Background: Solid experience working within product companies
Ability and genuine motivation to drive and switch between multiple products simultaneously
Data & Analytics Mastery: Proficiency in Tableau and deep understanding of unit economics and performance metrics (LTV, ROMI, CAC, Payback)
Strategic Vision & Data-Driven Mindset: High-level strategic thinking to build scalable systems, paired with a data-first decision-making process
Ownership & Delegation: High autonomy, proactivity, and strong operational effectiveness - knowing how to prioritize, delegate, and scale without bottlenecking processes

Nice to Have

Experience working with other advertising networks (Google, Applovin, etc.)
People Management experience
English B1+

We Offer

Mental and Physical Health: we care about your well-being, so JATAPP provides full medical insurance
Benefits Cafeteria: choose what works best for you, including sports, food delivery, and other available options
Knowledge Sharing: we regularly get together to discuss trends, share insights, and learn from each other
Personal Equipment Policy: we provide a MacBook and everything you need for comfortable and efficient work
Learning and Development Opportunities: we support professional growth and compensate for relevant learning, professional development, and English courses
Community of Like-Minded People: you will work with people with whom you can not only build great things but also enjoy spending time together
Creative Freedom: we encourage initiative, new ideas, and a creative approach to work
Legal & Finance Support: our legal and finance specialists are available to help with relevant questions when needed
Time-off Policy: 20 working days of paid vacation per year, 5 sick days without a medical certificate, unlimited sick leave with a doctor’s note, 3 personal days, and additional days off for special occasions

About the Company

Who you’ll be talking to:

Anastasiiа Bohutska
Viktoriia Liakhina

Middle Talent Acquisition Specialist

Join our team

Contact

Find us: 18401 Collins Ave, 100-241, Sunny Isles Beach, FL 33160

Join our Team: [Link to careers page]

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Marketing Web Lead

Job description