MarTech Specialist

About the Position

MarTech Specialist

@AURUM

Zurich, Berlin and remote

Shape our customer experience by designing, automating, and managing the entire MarTech ecosystem.

This role is at the forefront of marketing technology, providing opportunities to leverage software and data to craft better campaigns, orchestrate touchpoints across channels, and ensure an outstanding customer experience. You'll bridge the gap between user experience and marketing goals, making this role critical to scaling growth. As a hybrid professional who speaks both tech and marketing, you'll have the chance to make a significant impact on the company's growth.

Responsibilities

• Design and manage the entire MarTech architecture to improve AURUM’s customer acquisition, engagement, and retention (#setup #integrate #automate)
• Lead MarTech projects from ideation to implementation in close collaboration with marketing, sales, and ONE tech team (#design #introduce #execute)
• Develop and implement a performance reporting framework for all marketing activities, providing regular and actionable insights to the marketing team and to our franchise partners (#track #analyze #optimize)
• Manage digital marketing projects from conception to completion, ensuring they help achieve marketing goals, are delivered on time, within budget, and in line with brand policy
• Ensure marketing operations across all platforms (AdTech, CMS, CRM) are measurable and tracked
• Conduct regular audits and A/B tests to identify areas for improvement and optimization across all channels
• Deliver data-driven insights and make informed decisions about the optimization and automation of marketing operations
• Work closely with the marketing team to develop and execute digital marketing campaigns across various channels including social, email, search, video
• Use marketing automation tools, data, and analytics to execute, track customer engagement, and identify areas for optimization
• Collaborate with cross-functional teams including developers, UX/web designers, content creators, and sales to ensure the successful execution of digital projects
• Stay up-to-date with industry trends and best practices in digital marketing and technology, and recommend new approaches to improve our digital marketing efforts
• Ensure compliance with legal and regulatory requirements for digital marketing campaigns

Requirements

• 5 years of experience in digital marketing, with a focus on digital channels, data, and analytics
• Strong analytical skills and experience working with data to measure and optimize campaigns
• Excellent project management skills with experience managing multiple digital projects simultaneously
• You can see the bigger picture, but you know it's the fine details that really matter
• You know digital marketing best practices, tools, and techniques, or even have your own playbooks
• You have expert knowledge of database management and proven experience in segmentation and audience targeting, analyzing large sets of user data, and the ability to turn findings into meaningful actionable insights
• Strong communication skills and ability to collaborate with cross-functional teams
• Attention to detail and ability to prioritize tasks in a fast-paced environment
• You’re happy to step out of your comfort zone and learn new skills

Nice to Have

• A/B Testing
• Audience Segmentation
• Cross-functional Collaboration

We Offer

• Competitive salary
• Opportunity to work in one of the fastest-growing fitness and longevity start-ups in Europe
• Remote work options
• Professional development opportunities

About the Company

If you are a tech-savvy marketer with a passion for software-powered projects and project management skills, we encourage you to apply for this exciting opportunity to join AURUM, one of the fastest-growing fitness and longevity start-ups in Europe!

Apply for this role

Send your CV with examples of projects/campaigns you managed and a brief motivation letter to [email protected]. Expect to hear from us within the next 10 days!