Menedżer marketingu cyklu życia

About the Position

Menedżer marketingu cyklu życia

Na całym świecie

Zdalny

W pełnym wymiarze godzin

About the Company

Our client is a full-service marketing agency for e-commerce brands. They contribute to sustainable growth through retention-oriented marketing, combining strategy, execution, and continuous optimization throughout the customer lifecycle.

They develop and implement high-performance lifecycle marketing systems that increase revenue, improve customer lifetime value, and strengthen long-term customer relationships.

Retention marketing is at the core of what they do. As they transform into a multi-channel retention agency, they continue to focus on maintaining lifecycle strategy, execution, and innovation in lifecycle and multi-channel marketing.

Role

We are looking for a Senior Lifecycle Marketing Manager who is both a strategist and an executor – someone who deeply understands what drives DTC and e-commerce growth, can read numbers to know which levers to pull, and knows how to direct AI and automation agents and systems to scale.

This role is created for where marketing is heading, not just where it is today. Currently, it is balanced between strategy and practical implementation. Over time, as AI takes over most of the execution, your time will increasingly shift to planning, analysis, and strategic direction – watching and approving what AI produces instead of building everything yourself.

Trivial relationships and results with clients handled by the designer, email technique, and workflows using AI. Direction, judgment, and responsibility are with you.

Main Responsibilities

Client & Company Property

• Act as the main contact and strategic advisor for clients
• Lead client connections, current strategies, and data transfer efficiency
• Build strong, trust-based relationships with stakeholders
• Proactively identify threats, gaps, and growth opportunities

Strategy and Amplifier; Performance

• Develop and implement comprehensive lifecycle marketing strategies
• Own and manage key KPIs: revenue, conversion rate, AOV, LTV, attraction indicators
• Continuously analyze performance and optimize streams and campaigns
• Segment potential customers, data-driven testing strategies, and decision strategies
• Turn business goals into practical retention strategies

Execution

• Create, run, and optimize streams (automation) and campaigns
• Manage segmentation, forms, and integrations within ESP
• Ensure quality assurance across various results (relevance, mobility, dark mode, etc.)
• Collaborate with designers and technicians to execute campaigns

Copywriting

• Write and refine high-conversion and lifecycle email messages
• Adapt the tone of voice to different brands and audiences
• Optimize themes, CTAs, and messaging frameworks
• Ensure strategy alignment and creativity

Project Management

• Own terms, results, and prioritization for all accounts
• Maintain organization and momentum without strict supervision
• Ensure deadlines are met by balancing quality and performance

Required Experience & Know-How

• Over 8 years of marketing experience, with a strong focus on lifecycle/marketing
• Preferred experience with an agency
• In-depth experience with Clavius
• Proven ability to manage accounts and achieve measurable business results
• Experience in developing and implementing strategies for e-commerce brands
• Strong experience in DTC, e-commerce, or retail. You understand how these businesses grow
• Marketing instinct: you look at the data and know which indicators are valuable and what to do with them
• Comfortable using and leading AI tools – you see them as a productivity mechanism, not a novelty
• True ownership mindset: you are responsible for results, not just outcomes
• Highly organized, detail-oriented, and capable of supporting complex projects without micromanagement

Solid Understanding:

• Customer lifecycle marketing
• Segmentation and personalization
• A/B testing and experiments
• Email performance and retention indicators

Key Competencies

• Excellent communication skills in English (client-facing role)
• Highly organized and detail-oriented
• Strong thinking and responsibility
• Independent and self-driven
• Performance with a focus on results
• Proactive, decision-oriented thinker

Nice to Have

• Experience with additional ESPs
• Knowledge of tools like Slack, Asana, and Google Workspace
• Multi-channel retention impact (SMS, push, etc.)

Who is this role ideal for?

• Someone who wants True ownership of results, not just execution
• A T-shaped marketer with deep lifecycle experience and a broad channel
• A professional client specialist who likes to build relationships and influence
• A naturally curious videographer who stays ahead of trends, tools, and best practices

What We Offer

• Fully remote work environment
• High ownership and autonomy in your role
• Direct communication with clients and impact on business
• Clear path to leadership opportunities
• Access to top-tier tools and systems
• Continuous learning, development, and a culture of innovation

Final Notes

This is not a task-based role. This is an agency's company owner role. If you want strategy, execution, and results, and you want to see the direct impact of your work, this role is created for you.

Apply Now