About the Position

Menedżer marketingu cyklu życia

Location: Worldwide

Type: Remote, Full-time

About the Company

Our client is a full-service marketing agency for e-commerce brands. They drive sustainable growth through retention-oriented marketing, combining strategy, execution, and continuous optimization throughout the customer lifecycle.

They develop and implement high-performance lifecycle marketing systems that increase revenue, improve customer lifetime value, and strengthen long-term customer relationships.

Retention marketing is at the core of what they do. As they transition into a multi-channel retention agency, they continue to focus on maintaining lifecycle strategy, execution, and innovation in lifecycle and multi-channel marketing.

Role

We are looking for a Senior Lifecycle Marketing Manager who is both a strategist and an executor – someone who deeply understands what drives DTC and e-commerce growth, can read numbers to know which levers to pull, and knows how to direct AI and automation agents and systems to scale.

This role is designed for where marketing is heading, not just where it is today. Currently, it is balanced between strategy and practical implementation. Over time, as AI takes over most of the execution, your time will increasingly shift to planning, analysis, and strategic direction – watching and approving what AI produces instead of building everything yourself.

Trivial relationships and results with clients handled by the designer, email technique, and workflows using AI. Direction, judgment, and responsibility are with you.

Responsibilities

Client & Company Ownership

Act as the primary contact and strategic advisor for clients
Lead client connections, current strategies, and data transfer effectiveness
Build strong, trust-based relationships with stakeholders
Proactively identify threats, gaps, and growth opportunities

Strategy & Amplifier; Performance

Develop and implement comprehensive lifecycle marketing strategies
Own and manage key KPIs: revenue, conversion rate, AOV, LTV, attraction metrics
Continuously analyze performance and optimize flows and campaigns
Segment potential customers, data-driven testing strategies, and decision strategies
Translate business goals into practical retention strategies

Execution

Create, run, and optimize flows (automation) and campaigns
Manage segmentation, forms, and integrations within ESP
Ensure quality assurance across various results (relevance, mobility, dark mode, etc.)
Collaborate with designers and technicians to execute campaigns

Copywriting

Write and refine high-conversion and lifecycle email messages
Adapt the tone of voice to different brands and audiences
Optimize themes, CTAs, and messaging frameworks
Ensure strategy alignment and creativity

Project Management

Own conditions, results, and prioritization for all accounts
Maintain organization and momentum without strict supervision
Ensure deadlines are met by balancing quality and performance

Requirements

Required Experience & Know-how

Over 8 years of marketing experience, with a strong focus on lifecycle/marketing
Preferred experience with an agency
In-depth experience with Clavius
Proven ability to own accounts and achieve measurable business results
Experience in developing and implementing strategies for e-commerce brands
Strong experience in DTC, e-commerce, or retail. You understand how these businesses grow
Marketing instinct: you look at the data and know which metrics matter, which are off, and what to do about it
Comfortable using and leading AI tools – you see them as a productivity mechanism, not a novelty
True ownership mindset: you are responsible for results, not just outcomes
Highly organized, detail-oriented, and capable of supporting complex projects without micromanagement

Solid Understanding:

Customer lifecycle marketing
Segmentation and personalization
A/B testing and experimentation
Email performance and retention metrics

Key Competencies

Excellent communication skills in English (client-facing role)
Highly organized and detail-oriented
Strong thinking and accountability
Independent and self-driven
Performance with a focus on results
Proactive, decision-oriented thinker

Nice to Have

Experience with additional ESPs
Familiarity with tools like Slack, Asana, and Google Workspace
Multi-channel retention impact (SMS, push, etc.)

Who is this role ideal for?

Someone who wants True ownership of results, not just execution
A T-shaped marketer with deep lifecycle experience and a broad channel
A professional with a client-centric approach who enjoys building relationships and influencing
Naturally, an inquisitive camera operator who stays ahead of trends, tools, and best practices

What We Offer

Fully remote work environment
High ownership and autonomy in your role
Direct communication with clients and impact on the business
Clear path to leadership opportunities
Access to top-tier tools and systems
Continuous learning, development, and a culture of innovation

Final Notes

This is not a task-based role. This is an agency company owner role. If you want strategy, execution, and results, and want to see the direct impact of your work, this role is designed for you.

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