Middle PPC (English B2)
Primary stack
Nice to have's
Job description
About the Position
Middle PPC (English B2)
Grade:
Middle
Location:
Ukraine
About Us
Привіт! Ми Promodo - маркетингова агенція повного циклу, і ми створюємо та розвиваємо лідерів ринку.
Працюємо з великими клієнтами, будуємо довгострокові відносини та відповідаємо за результат на рівні бізнесу. Шостий рік поспіль входимо в ТОП-3 агенцій з performance-маркетингу за версією IAB Ukraine. У 2026 році ми посіли перше місце в рейтингу «Вибір рекламодавців» - кожен третій клієнт бачить в нас свого партнера з Media.
Поєднуємо стратегію та performance, щоб робити креатив, який виділяє бренди серед тисяч інших. Саме тому ми №1 агенція у категорії SMM за версією IAB Ukraine.
Main Responsibilities
- Develop and implement advertising strategies: create growth plans for projects (quarterly/semi-annually) and develop strategies across multiple advertising platforms.
- Manage and optimize Google Ads: handle the full cycle of launching Search, Shopping, Performance Max, GDN, and Demand Gen campaigns based on client KPIs such as ROAS and CPA.
- Work with Merchant Center: troubleshoot complex account/product suspensions and set up feed transformation rules.
- Manage Meta Ads: launch and optimize campaigns, including Advantage+ Shopping Campaigns and catalog campaigns; run A/B tests of creatives and audiences; work with Custom Audiences and Lookalike Audiences.
- Set up analytics and tracking: configure and validate e-commerce events in GA4, work with Google Tag Manager, and create custom reports in Looker Studio.
- Automation and scripts: install, adapt, and adjust variables in basic scripts for placement exclusions, anomaly detection, and budget monitoring.
- Operations and mentoring: conduct internal account audits, set SMART goals and tasks, and mentor Junior Specialists and Trainees.
Requirements
- Experience: 1.5–2+ years of hands-on experience with Google Ads and Meta Ads in e-commerce or lead generation. Experience with TikTok Ads, Microsoft Ads, or Amazon Ads is a strong plus.
- English: B1 level or higher. Practical experience communicating with clients from Europe and/or the US.
- Account management: strong knowledge of Google Ads Editor, including bulk changes, rules, and filters, as well as Smart Bidding, tCPA, and tROAS.
- Analytics & Tracking: confident experience with GA4, including Data-Driven Attribution, cohort analysis, custom funnel building, and Google Tag Manager.
- Data & Excel/Google Sheets: ability to perform advanced analytical calculations using VLOOKUP, IF, REGEXEXTRACT, SPLIT, pivot tables, complex charts, and media plans.
- Supporting tools: practical experience with Google Trends, SimilarWeb, Ahrefs, or Serpstat.
- Marketing knowledge: understanding of the See-Think-Do-Care framework, ROI, ROMI, and ROAS; ability to assess cross-channel impact and familiarity with CRM integration tools such as Zapier, Make, and Apix-Drive.
- Ownership: ability to make decisions independently and take responsibility for results.
- Analytical mindset: attention to detail and the ability to identify root causes rather than just address symptoms.
- Client focus: ability to communicate effectively with clients and confidently support your expert recommendations.
- Systematic approach: strong organizational skills, ability to meet deadlines, and independently prioritize tasks.
What We Offer
- Comfortable Work Format: Remote, hybrid, or in-office options (Kyiv, Kharkiv) with reliable connectivity and power supply. Work schedule: 9:00–18:00 or 10:00–19:00 with a flexible lunch break.
- Rest and Balance: 20 paid vacation days, sick leave, and public holidays off.
- Safety and Care: Health insurance compensation for you and your loved ones, financial assistance in case of emergencies.
- Onboarding: Step-by-step adaptation plan, mentor support, and HR PP to ensure a smooth start.
- Professional Development and Career Growth: Your progress is reflected in performance reviews. We offer an internal LMS, English Speaking Club, Mental Health program, reading club, AI Ambassador project, and Promodo Academy with training discounts and teaching opportunities.
- Transparent Communication and Openness: We value honest and regular feedback, clear understanding of company strategy, team goals, and your role. At Promodo, you can be yourself, propose ideas, and influence the final result.
- Promodo Store: A gamified internal platform where you can earn branded merchandise and bonuses for activity and engagement.
- Team Events and Team Buildings: Informal meetings, events, and sports activities to recharge, get to know each other better, and boost energy.
Join Our Team
Ready to start something great? Just leave your contact information, and we'll take it from there.
Learn More About Working at Promodo
Listen to the podcast with Yevheniia Petruk, HR Director at Promodo: about our values, mission, culture, development opportunities, hiring, and benefits of working in the largest digital marketing agency in Central and Eastern Europe.
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Київ, Харків, Львів, Алмати (Казахстан), Linkoln