Middle PPC Specialist

About the Position

Middle PPC Specialist

Applying for Middle PPC Specialist

Thanks for your application!

We appreciate your interest in joining WiserBrand. Our team will review your CV and get back to you soon!

Department: Marketing

Location: Remote

Employment type: Full time

About the Role

We’re looking for a mid-level PPC Specialist who confidently manages e-commerce accounts in Google Ads and is excited to work directly with English-speaking clients.

Responsibilities

• Google Ads (the core of the job)

  • 2–3+ years of hands-on work with Google Ads on performance projects;
  • Performance Max and Shopping: launching from scratch, ramping up, ongoing optimization;
  • Search: keyword research, account structure, negative keywords, bidding strategies;
  • Remarketing and audience work;
  • Product feeds: writing specs, QA, refining them for PMax/Shopping;
  • Experience with budgets from $5,000/month per account.

• E-commerce specifics

  • Understanding of ROAS, CPA, CR, AOV and margin – and what to do when a metric drops;
  • Work with large catalogs (10,000+ SKUs) and category-level structure;
  • Seasonal planning: BFCM, holidays, promo periods.
  • Analytics
    • GA4 at working level: building reports, analyzing conversion paths, checking that events fire correctly;
    • Google Tag Manager: understanding how goals are set up and the ability to trace a data issue;
    • Google Sheets / Excel: pivot tables, basic formulas, preparing a report on your own without an analyst;
    • A/B testing of ads and creatives.

• Communication

  • English B1 (Intermediate) or higher, spoken: running calls and email threads with clients yourself;
  • Writing ad copy in English;
  • Explaining results to a client in plain language;
  • Running 4–5 projects in parallel without daily micromanagement.

Requirements

• Must-have skills

  • Google Ads
  • Performance Max
  • Shopping
  • Search
  • Remarketing
  • Product feeds
  • GA4
  • Google Tag Manager
  • Google Sheets
  • Excel
  • A/B testing
  • English

• Nice to have

  • Meta Ads – at least one project (lead gen or e-commerce);
  • Experience with US / UK / EU markets;
  • Data Studio – building dashboards for client reporting;
  • AI tools (ChatGPT / Claude) for scripts, routine automation, report preparation;
  • Microsoft Ads (Bing);
  • Understanding of statistical significance in testing;
  • TikTok Ads, LinkedIn Ads, Amazon Ads;
  • Landing page optimization, basic UX understanding.

We don’t expect the whole “nice to have” list. One or two items plus the willingness to learn the rest is enough.

We Offer

• Flexible working hours
• Paid vacation and sick leave
• Managing your taxes and accounting
• Career and professional growth opportunities
• Optional benefits package that includes Health insurance, Gym membership, English courses, compensation of certification, courses, and training
• Creative and lively team of IT specialists, adequate management, and zero unnecessary bureaucracy

About the Company

WiserBrand is an international digital solutions company that provides strategic consulting, advanced software development, eCommerce, digital marketing, customer support, automation, and AI-powered solutions for clients worldwide.

With 10 years of experience and 70+ completed projects, we help businesses reduce costs, increase revenue, and grow through technology.

At WiserBrand, we value responsibility, open communication, collaboration, continuous improvement, and a positive working environment where people can grow and make an impact.