About the Position

Middle User Acquisition Manager

Europe; Ukraine

appflame - a Ukrainian IT company building world-class products: Hily, Taimi, AdConnect, Mailkeeper, and more.

About the Company

Who we are today:

7 years on the market, 500+ employees, offices in Kyiv, London, and Limassol, plus a coworking space in Warsaw.
In 2025, appflame ranked 5th among Ukraine's 50 best employers according to Forbes and won in the "Place for Growth" category.
Our apps Hily and Taimi are among the Top 5 dating apps in the U.S., with over 70 million users. AdConnect and Mailkeeper build and scale our own B2B and B2C solutions.

Our mission: Flame up the world with Ukrainian products.

Our goals:

Reach the top 5 product companies in the world.
Become a unicorn - and turn Ukraine into a country where unicorns are born and thrive.

We're looking for daring, ambitious, and "a little crazy" people - those who love building real products and dream of launching cool startups. You have the ambition; we have the conditions to make it happen.

Your Project

Hily. It is a dating app that allows users to be truly themselves and enjoy dating as they are. On Hily, users become part of a community where people find genuine connections and meaningful relationships. The app ranks among the Top 5 dating apps in the U.S. by downloads, competing with market leaders such as Tinder and Bumble. Hily today: 39M users, 1.5B likes sent, 50M+ matches annually.

Responsibilities

Run performance marketing campaigns on Google
Run and optimize campaigns based on ROAS and LTV
Run tests, collect and analyze data, identify trends and insights, manage budget
Cooperate with creative team about creatives production
Develop automation and auto-rules for acquisition
Analyze competitors, suggest ideas, and generate a hypothesis

Requirements

1+ years experience in Google Web
Experience in Google campaigns management with budget ≥$50k/monthly
Experience in W2A, W2W campaigns
Experience with Search, DemanGen campaigns
Focus on ROI: accurate measurement of details and appropriate actions
Experience with A/B and split testing of creatives, campaigns, and landing pages
Strong analytical skills and ability to make data-driven decisions
English level: intermediate +

Nice to Have

Experience with Google UAC
Experience with multiple traffic sources (TikTok, Meta, ASA, and other UA channels)
Experience with W2W, W2A, AEM, Capi + pixel optimization
Proven experience in launching marketing campaigns from scratch and scaling using lean budgets
Bachelor’s degree in marketing, economics, analytics, or a related area of study
Understanding the specifics of working with Web2App funnels

We Offer

Work: Remote-first setup, modern offices with activities, and all the equipment you need, plus compensation to set up your remote workplace.
Growth: Fair pay with regular reviews; after probation, compensation for education and English courses, Online Speaking Club, online library, and course access.
Health & time off: Medical insurance coverage, psychologist consultations, unlimited paid sick days, and 31 paid vacation days/year (incl. public holidays).
Team: Corporate events, team-building activities, and paid participation in sports competitions.

Why appflame?

Build Ukrainian products that compete with the best players on the global market.
Bring your own ideas to life instead of being a cog in the system.
Direct contact with Snapchat, Facebook, Google, and Apple, and access to their best practices.
Work with a global market and a massive audience.
A team of like-minded people focused on results.
Well-established processes and real opportunities to grow within the company.
Transparent evaluation based on personal performance indicators.

Join our team - it's going to be hotter than you can imagine.

We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.

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Middle User Acquisition Manager

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