Middle/Senior PPC Specialist

About the Position

We’re seeking a Middle/Senior PPC Manager to lead our paid acquisition strategy, driving measurable growth in lead generation and sales opportunities.

Responsibilities

• Take full ownership of paid acquisition across Google Ads.
• Develop and manage a full-funnel strategy that attracts, engages, and converts high-quality prospects, focusing on building a qualified pipeline, not just generating leads.
• Continuously experiment and optimize: test, learn, and scale what delivers results.
• Monitor performance metrics such as CPC, CPL, ROAS, conversion rates, and pipeline impact. Take decisive action when performance dips.
• Interpret trends, identify patterns, and make smart, data-informed decisions that drive growth.

Requirements

• 3–4 years of practical experience managing PPC campaigns for B2B technology or service-based companies.
• Proficiency in Google Ads (Search, PMax). Experience with LinkedIn Ads will be a strong advantage.
• Solid understanding of conversion tracking, UTM structuring, and attribution models.
• Experience with GA4, Google Tag Manager.
• Ability to analyze and interpret data to drive performance improvements.
• Proven experience managing campaigns for the U.S. market, with a strong understanding of American buyer behavior and competitive dynamics.
• Experience working in outsourcing environments, handling diverse international clients and adapting strategies to different business needs.

Skills

• Strong analytic mindset - you rely on data to guide decisions but aren’t afraid to trust your instincts.
• Creative and curious, you’re always exploring new ideas and approaches.
• Comfortable working independently.
• English - upper intermediate.
• Good communication skills.

We Offer

• Remote work opportunities.
• Full-time position.

If this sounds like the right opportunity for you, we’d love to hear from you - send us your resume and let’s talk!