Tech Stack
LinkedInGoogle Ads
Job Description, Responsibilities & Requirements
About the Position
We’re seeking a Middle/Senior PPC Manager to lead our paid acquisition strategy, driving measurable growth in lead generation and sales opportunities.
Responsibilities
- Take full ownership of paid acquisition across Google Ads.
- Develop and manage a full-funnel strategy that attracts, engages, and converts high-quality prospects, focusing on building a qualified pipeline, not just generating leads.
- Continuously experiment and optimize: test, learn, and scale what delivers results.
- Monitor performance metrics such as CPC, CPL, ROAS, conversion rates, and pipeline impact. Take decisive action when performance dips.
- Interpret trends, identify patterns, and make smart, data-informed decisions that drive growth.
Requirements
- 3–4 years of practical experience managing PPC campaigns for B2B technology or service-based companies.
- Proficiency in Google Ads (Search, PMax). Experience with LinkedIn Ads will be a strong advantage.
- Solid understanding of conversion tracking, UTM structuring, and attribution models.
- Experience with GA4, Google Tag Manager.
- Ability to analyze and interpret data to drive performance improvements.
- Proven experience managing campaigns for the U.S. market, with a strong understanding of American buyer behavior and competitive dynamics.
- Experience working in outsourcing environments, handling diverse international clients and adapting strategies to different business needs.
Skills
- Strong analytic mindset - you rely on data to guide decisions but aren’t afraid to trust your instincts.
- Creative and curious, you’re always exploring new ideas and approaches.
- Comfortable working independently.
- English - upper intermediate.
- Good communication skills.
We Offer
- Remote work opportunities
- A chance to work with a dynamic and innovative team
If this sounds like the right opportunity for you, we’d love to hear from you - send us your resume and let’s talk!