Paid Media Expert

About the Position

ING Bank N.V. is looking for a Paid Media Expert to join our team in Milan, Italy. As a Paid Media Expert, you will define and execute our digital performance strategy across all channels and funnels. You will work in a multidisciplinary team of performance, conversion, and content specialists, ensuring that our marketing engine scales both fast and sustainably.

Responsibilities

• Own the hands-on execution of our paid performance strategy across all paid channels – from campaign setup to daily bidding optimization.
• Own performance reporting and forecasting across paid channels, ensuring budget pacing and ROI targets are met.
• Design and run a structured testing roadmap (creative, audience, bidding strategy) to continuously improve efficiency.
• Ensure tracking and measurement infrastructure is correctly implemented across campaigns.
• Act as the technical challenger to our agency partners and push for smarter, faster delivery.
• Work closely with peers across SEO, content, and CRO to align on a shared growth agenda.
• Work closely with key stakeholders across product, sales, and brand to drive impact.

Requirements

• Experience of at least 5 years in the role.
• Ability to manage critical situations through good decision-making skills.
• Degree in field Digital Marketing, Statistics, Economics, Engineering.
• Knowledge of the English language.
• Knowledge of the main performance channels including hands-on experience in Search Console.
• Knowledge of the following software: Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform.

We Offer

• Flexible Smart Working.
• Competitive base salaries and performance-based bonuses.
• Meal vouchers and corporate restaurant and bar.
• Health insurance and Accident insurance.
• Pension fund and welfare plan.
• Diverse cultures & Innovative mindsets.
• International Environment and Talent Program.
• Commitment to sustainability.
• Lots of training and development opportunities to help you grow.
• Lots of moments dedicated to physical and mental well-being.
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course, we can’t forget free water & coffee at the office!

About the Company

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.

Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach, or tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.

Starting annual base salary from: 56.000€

Working conditions: Permanent employment contract

Working hours: Full time (37 hours per week)

Location: Milan (hybrid)

Variable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance).

Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.

Job Application Safety Reminder ⚠️

We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:

• Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site.
• Check the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com
• No payments or banking details will ever be requested. If someone asks for this information, it’s a scam.

If you suspect suspicious activity, report it immediately. Your safety matters to us.

Apply now