Paid Media Specialist

About the Position

We are seeking a skilled and detail-oriented Digital Marketing Paid Media Specialist to drive the success of our global paid media initiatives. This role will play a key part in planning, executing, optimizing, and analyzing digital advertising campaigns across multiple platforms, including Google, Meta, Twitter, and Programmatic channels.

Responsibilities

• Develop local/global paid media strategies and launch high-performance digital campaigns (demand generation, nurturing) across advertising platforms (all things Paid Display, Paid Social, and Programmatic)
• Set up and maintain multiple PPC campaigns including writing ads, designing campaign structure, bid strategies, conversion tracking, audience targeting, landing pages, and other variables to improve performance of ad spend
• Take on the subject matter expert role in paid media – provide recommendations and best practices towards framing new campaigns and optimizing live ones to achieve the best results and ROI on paid investment
• Setup, maintain, and optimize digital campaigns, with regular reporting of performance against goals
• Create and manage remarketing, look-a-like, and other custom audiences across all paid media platforms
• Own the paid media budget, both in terms of allocation, as well as to optimize results towards achieving business KPIs
• Regularly test and implement advanced approaches and tactics related to platform management, campaign targeting, or budget optimization
• Implement A/B and multivariate testing of ad copies and landing pages
• Report cross-platform on regional and global campaign performance and results & track conversion; regularly report on lead generation and budget utilization pacing ratio
• Leverage in-house reporting systems and analytical tools to take a data-driven approach to analyze, optimize, and improve campaign performance
• Identify and drive new opportunities in paid search to further scale the business and improve efficiencies across campaigns
• Analyze website traffic and offer insights for improving campaigns
• Complete keyword and competitor research

Requirements

• At least 4 years of experience in planning, running, and optimizing paid display, paid social campaigns. Experience with Programmatic campaigns will be a plus.
• 3+ years setting up and maintaining Google Ads, Meta, and Programmatic campaigns.
• 3+ years of experience working with Google Analytics and Google Tag Manager. Certification is a plus.
• Experience targeting niche audiences and decision makers in very different markets is essential.
• Excellent problem-solving skills. You have experience delivering results and know how to plan and execute accordingly.
• A driven and self-starting personality. You have a hunger for continuously self-improvement and development as you grow in this role and with our business.
• Strong reporting analytical skills, both quantitative and qualitative.
• Passion for performance/growth marketing.
• Salesforce and Marketing Cloud experience is a plus, but not required.
• Desire to learn and scale into new advertising platforms and strategies.
• Excellent level of English, both written and spoken.

We Offer

• Opportunity to work in a dynamic and innovative environment.
• Competitive salary and benefits package.
• Professional growth and development opportunities.
• Collaborative and inclusive work culture.

About the Company

At Intellias, where technology takes center stage, people always come before processes. By creating a comfortable atmosphere in our team, we empower individuals to unlock their true potential and achieve extraordinary results. That’s why we offer a range of benefits that support your well-being and charge your professional growth.

We are committed to fostering equity, diversity, and inclusion as an equal opportunity employer. All applicants will be considered for employment without discrimination based on race, color, religion, age, gender, nationality, disability, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by applicable law.

We welcome and celebrate the uniqueness of every individual. Join Intellias for a career where your perspectives and contributions are vital to our shared success.