Performance Director

About the Position

Performance Director

Performance, Risk, & Quality Associate Manager

Mid-Level | Full time

Job No. 14845314 | Melbourne

Accenture Song | Media | Melbourne

At Accenture Song, we believe the future belongs to those who reinvent it. We blend creativity, data, and technology to reimagine how media delivers growth, effectiveness, and innovation.

The Performance Director is the activation authority and day-to-day people leader within our performance marketing team, responsible for operational excellence, delivery quality, and the continuous optimization of performance media activity.

You’ll own the day-to-day operation of performance activation, working across internal teams, client teams, and media and technology partners to deliver high-quality, commercially accountable outcomes.

You’ll operate within a sophisticated performance environment spanning a complex, multi-stage commercial funnel, data privacy requirements, app acquisition, and CRM-triggered lifecycle programs. You’ll also lead a specialist team with access to AI-assisted optimization tools, measurement infrastructure, and global technology partnerships.

Responsibilities

Activation Governance & Optimisation

• Govern day-to-day biddable campaign management across relevant platforms and help shape the rationale for their role within the media plan.
• Set and enforce in-flight optimisation standards across bid management, budget pacing, audience refinement, creative rotation, quality scores, and performance reporting.
• Lead the team’s response to algorithm changes, platform updates, and performance anomalies, ensuring rapid and evidence-based action.
• Manage AI-assisted bidding tools and automation frameworks, establishing strong governance and quality-control standards.
• Govern SEM activation, including scripting and automation, search impression share, quality scores, brand versus generic activity, and search intent architecture.
• Evaluate the appropriate use of emerging platform capabilities and automated solutions within campaign activation.

Full-Funnel Performance Management

• Manage performance activation across the full commercial funnel, from awareness and consideration through to conversion, onboarding, retention, and cross-sell.
• Govern app acquisition activity across channels including Apple Search Ads, Google UAC, and social-to-app conversion programs.
• Apply knowledge of app analytics to improve acquisition and conversion performance.
• Design data requirements and manage CRM-triggered performance activation, including lifecycle sequences, cross-sell, re-engagement, and onboarding programs.
• Govern offline-to-online performance measurement, including the contribution of TV, out-of-home, and brand activity to web traffic and conversions.

Measurement & Reporting Quality

• Govern performance measurement frameworks, including tracking infrastructure quality, attribution integrity, and reporting accuracy.
• Oversee pixels, CAPI, GA4, app measurement SDKs, tag management, and UTM hygiene across biddable channels.
• Lead weekly, monthly, and quarterly performance reporting, translating results into clear, commercially relevant insights.
• Design and manage A/B testing, audience experiments, and lift studies alongside media platform partners and senior performance leadership.

Team Leadership

• Lead, manage, and develop Performance Managers and Performance Executives.
• Establish clear performance standards, KPIs, and development goals across the team.
• Build a culture of technical excellence, analytical precision, healthy challenge, and continuous improvement.
• Lead the transition toward AI-augmented activation workflows, supported by responsible tool governance and structured development.
• Manage workload, campaign scheduling, and resource allocation across active performance workstreams.

Strategic Responsibilities

• Identify performance-channel growth opportunities and develop recommendations for senior performance leadership.
• Contribute to the evolution of Accenture Song’s performance marketing methodology and activation playbooks.
• Participate in media platform beta programs and performance innovation testing.
• Identify opportunities to use technology and automation to improve activation quality and efficiency.

Client Engagement

• Lead performance-focused client engagements, including campaign debriefs, optimisation discussions, and regular performance reviews.
• Present performance results with commercial clarity, translating channel metrics into business-relevant language.
• Build trusted day-to-day relationships with client digital, acquisition, and CRM teams.
• Proactively identify insights and opportunities within campaign data and escalate broader strategic recommendations where appropriate.

Media, Data & Technology

• Manage the performance team’s technology stack and platform access governance.
• Partner with Media Technology & Data specialists on tracking implementation, tagging QA, and data-pipeline integrity.
• Ensure adherence to platform privacy policies, data handling standards, and client data governance requirements.
• Stay current with platform algorithm changes, new product releases, and emerging biddable capabilities.

Requirements

• 7-10 years of progressive performance marketing experience, including 2-3 years in senior biddable media leadership or Director-level roles.
• Demonstrated expertise across paid search, paid social, programmatic performance, and app acquisition.
• Strong experience in performance measurement, attribution, and tracking implementation.
• Experience managing and developing specialist performance marketing teams.
• Experience operating in high-investment, performance-driven environments with accountability for commercial acquisition and retention outcomes.
• Strong knowledge of performance platforms, measurement technology, and automation.
• The ability to translate complex performance data into clear commercial recommendations.
• Strong client and stakeholder management skills.
• A collaborative leadership style and commitment to continually improving team capability.

Nice to Have

• AI-assisted Bidding Tools
• Automation Frameworks
• Performance Reporting
• A/B Testing
• Audience Experiments
• Lift Studies
• Media Platform Beta Programs
• Performance Innovation Testing

We Offer

• Competitive salary
• Opportunity to work in a dynamic and innovative environment
• Professional development opportunities
• Collaborative and inclusive workplace culture
• Flexible work arrangements

About the Company

At Accenture Song, we engineer performance through precision, measurement, and relentless reinvention. Creativity meets intelligence, powered by technology and humanity in equal measure. You’ll be part of a team redefining how media, data, and strategy come together to drive growth for ambitious brands.

The future of media won’t be optimised. It will be reinvented.

Equal Employment Opportunity Statement for Australia and New Zealand

At Accenture, we recognise that our people are multi-dimensional, and we create a work environment where all people feel like they can bring their authentic selves to work, every day.

Our unwavering commitment to inclusion and diversity unleashes innovation and creates a culture where everyone feels they have equal opportunity. Our range of progressive policies support flexibility in ‘where’, ‘when’ and ‘how’ our people work to ensure that Accenture is an organisation where you can strive for more, achieve great things, and maintain the balance and wellbeing you need.

We encourage applications from all people, and we are committed to removing barriers to the recruitment process and employee lifecycle. All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion, or sexual orientation, and we do not tolerate discrimination. If you require any accommodations or adjustments for interviews and/or at work, please reach out to [email protected] or contact us at +61 2 9005 5000 (Australia) or +64 44666056 (New Zealand).

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We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.

We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.

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Join Accenture to work at the heart of change. Visit us at www.accenture.com.

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