Performance Marketing Optimization Analyst

About the Position

We are seeking a data-driven Performance Marketing Optimization Analyst to work with our client's media buying team. You'll enhance their creative strengths with deep performance analysis, optimizing campaigns for acquisition costs, payback, and quality. This role is ideal for someone with strong technical skills who enjoys collaborating with creative marketers to improve strategy through data insights.

Responsibilities

• Monitor and assess performance of paid advertising campaigns across platforms like Meta, TikTok, and Google, identifying opportunities for improvement.
• Evaluate and advise on the use of different bidding strategies, tailoring recommendations to campaign objectives.
• Support media buyers with guidance on optimizing for acquisition cost, ROAS, payback, and long-term value.
• Propose and refine budget distribution strategies, considering seasonal shifts, promos, and platform behaviors.
• Deliver performance feedback that informs creative strategy and media planning.
• Stay informed on emerging platform features (e.g., Meta Advantage+, Google PMAX) and guide testing/adoption.
• Develop and maintain a lightweight tracking system or dashboard to visualize performance trends and decision outcomes.
• Document test results and strategic changes clearly for internal use and stakeholder alignment.
• Build custom reports or templates for tracking campaign KPIs efficiently.

Requirements

• 5+ years of hands-on experience in performance marketing, with a strong understanding of media buying fundamentals.
• In-depth expertise in at least two major ad platforms (Meta, Google, TikTok), with experience using advanced optimization tools and campaign features.
• Familiarity with spreadsheet tools (Excel/Google Sheets) and experience using BI/reporting platforms like Looker, Tableau, or Google Data Studio.
• Analytical mindset with the ability to interpret marketing data and recommend changes to balance cost-efficiency and customer quality.
• Strong communication and collaboration skills-comfortable working with creatives, marketers, and non-technical stakeholders.
• Demonstrated success in converting data insights into actionable strategies that drive performance improvements.
• Self-motivated, proactive, and organized-able to work independently and communicate findings with clarity.

We Offer

• Remote work in an international company in the USA.
• Competitive salary in the USD and benefits, with opportunities for growth and advancement.
• Flexible working hours to help you manage your work/life balance.
• Career and professional growth.
• Warm and friendly attitude to every specialist.

About the Company

When you choose to work with Ameware Group, you work with industry experts willing to share their knowledge and experience. You can broaden your horizons by working in an open and supportive multicultural environment. We have a great relaxed atmosphere and a competitive salary.

Our client is a well-known rewards marketplace. Their platform is rapidly expanding, offering users the opportunity to earn money by participating in online activities such as surveys, offers, and games. Their mission is to provide a simple, enjoyable, and rewarding experience for all users.