Performance Specialist | Acquisition

About the Position

Performance Specialist | Acquisition @ ING Bank

Ready to turn media investments into customer growth?

At ING, we're looking for a performance-driven specialist who can manage, optimize, and scale acquisition campaigns across our key digital channels. You will play a critical role in delivering customer growth by executing data-driven campaigns, improving efficiency, and continuously identifying new optimization opportunities across Google, Meta, TikTok, and other digital platforms.

Working closely with the Performance Lead, Product Owners, Analytics teams, and external agencies, you will help drive acquisition results while ensuring every euro invested generates measurable business impact.

Responsibilities

Campaign Management & Execution

• Manage acquisition campaigns across Google, Meta, TikTok, and other paid media channels.
• Execute campaign launches, optimizations, and budget reallocations.
• Ensure campaigns are delivered according to objectives, timelines, and quality standards.
• Partner with agencies to maintain best-in-class execution.

Performance Optimization

• Monitor campaign performance daily and identify optimization opportunities.
• Improve bidding strategies, audience targeting, placements, and creative effectiveness.
• Implement A/B tests across audiences, creatives, landing pages, and campaign structures.
• Drive continuous improvements in conversion rates, CPA, and overall efficiency.

Media Planning & Budget Management

• Support budget allocation decisions based on performance data.
• Track spend and pacing across channels.
• Contribute to forecasting and performance projections.
• Ensure efficient use of media investments.

Data Analysis & Reporting

• Analyze acquisition performance across channels and customer segments.
• Identify trends, risks, and growth opportunities.
• Build and maintain dashboards and reporting frameworks.
• Translate insights into actionable recommendations.

Funnel & Conversion Optimization

• Work closely with Product Owners and UX teams to improve acquisition funnels.
• Identify drop-off points and opportunities for conversion improvement.
• Support landing page and onsite optimization initiatives.
• Contribute to full-funnel growth initiatives.

Market & Channel Innovation

• Stay up to date with platform developments across Google, Meta, TikTok, and emerging channels.
• Proactively identify new growth opportunities and best practices.
• Support experimentation with new formats, audiences, and technologies.

Requirements

Experience

• 5-10+ years of experience in performance, digital acquisition, or paid media roles.
• Proven experience managing large-scale acquisition campaigns.
• Experience working with both agency and client-side performance marketing environments is a plus.
• Demonstrated track record of delivering measurable growth through digital channels.

Channel Expertise

• Strong hands-on expertise in: Google Ads (Search, Performance Max, Display, YouTube), Meta Ads (Facebook & Instagram), TikTok Ads.
• Understanding of attribution models, audience segmentation, bidding strategies, and conversion tracking.
• Experience optimizing campaigns across the full acquisition funnel.

Analytics

• Strong analytical mindset and data interpretation skills.
• Experience with: Google Analytics 4, Adobe Analytics, Firebase, Looker Studio / Power BI, Mobile Measurement Platforms (Adjust, Appsflyer, etc.).
• Ability to transform data into optimization actions.

Ways of Working

• Curious and proactive mindset.
• Strong attention to detail.
• Comfortable working in a fast-paced environment.
• Excellent stakeholder management skills.
• Strong communication and collaboration capabilities.

We Offer

• Impactful work in a fun, inclusive, and highly collaborative environment.
• Modern, open office spaces built for teamwork and creative work.
• Hybrid working model with flexibility baked in.
• Monthly benefit budget you can use your way.
• Extra paid vacation days based on total work experience.
• Continuous learning opportunities through ING Learning Centre, Udemy, Bookster, trainings, and certifications.
• Internal mobility across ING worldwide, including short- and long-term international assignments.
• Opportunities to contribute to sustainability and CSR initiatives.

About the Company

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly, and respectful: talented specialists who take responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is a universal bank with more than 2 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies, and Wholesale Banking.

Join us!

How to Apply

Click “Apply” on our careers site and submit your application through Workday. We’re excited to meet you!