Poker Marketing Specialist

About the Position

Join our fast-growing business group as a Poker Marketing Specialist, focusing on retention and customer engagement in iGaming.

Responsibilities

• Assist in developing and executing retention initiatives aimed at improving customer engagement and reducing churn, under the guidance of senior team members.
• Support the planning and execution of multi-channel lifecycle campaigns.
• Help with audience segmentation and personalization of communications and promotions based on predefined rules and user behavior.
• Monitor campaign performance and prepare basic reports on key KPIs such as retention rate, churn, and LTV.
• Participate in A/B testing by setting up test groups, tracking results, and assisting in result analysis.
• Collaborate with Product, BI, and Creative teams by preparing briefs, collecting inputs, and ensuring timely execution of marketing activities.
• Maintain documentation of campaigns, hypotheses, and results to support knowledge sharing and optimization.

Requirements

• 0.5–1.5 years of experience in retention, CRM, or lifecycle marketing.
• Experience or strong interest in e-commerce, iGaming, fintech, SaaS, or mobile apps is a plus.
• Basic understanding of user retention and reactivation principles.
• Basic knowledge of customer segmentation; familiarity with RFM segmentation is a strong plus.
• Understanding of customer journey and lifecycle communication across different user stages.
• Participation in planning and executing retention and reactivation marketing activities under supervision.
• Understanding of core marketing and product metrics such as CvR, LTV, ARPU, and RR (knowledge of GGR and NGR is a plus).
• Hands-on experience or basic familiarity with analytics tools such as Google Analytics, Google Data Studio / Looker Studio, Tableau, or Power BI.
• Ability to work with data at a basic level (filters, segments, simple dashboards and reports).
• Basic understanding of market and competitor analysis objectives.

Nice to Have

• Poker knowledge will be considered an advantage: cash games, MTTs, Sit & Go, freerolls, satellites, tickets, rake/rakeback, and leaderboards.
• Hands-on poker experience as a player, along with an understanding of bonus mechanics and basic promotional campaigns, will be a strong advantage.

Soft Skills

• Strong willingness to learn and develop within the role.
• Attention to detail and data-driven mindset.
• Ability to work in a team environment and incorporate feedback from senior team members.
• Familiarity with leading game and slot providers, as well as the iGaming product landscape.

We Offer

• 🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
• 🤝 Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
• 📍 Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
• 🧑‍💻 Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• 🏖 Paid vacations, sick leave, personal event days, days off.
• 👨‍⚕️ Corporate health insurance program for your well-being.
• 💵 Referral program - enjoy cooperation with your colleagues and get a bonus.
• 📚 Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• 💁🏼‍♀️ Rewards program for mentoring and coaching colleagues.
• 🗣 Free internal English courses.
• ✈️ In-house Travel Service.
• 🦄 Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
• 🎳 Company events, team buildings.

About the Company

We are a dynamic and innovative company in the iGaming sector, dedicated to providing top-tier services and products. Our team is composed of passionate professionals from various fields, all driven by a shared goal of success and excellence.