Poker Marketing Specialist

About the Position

Poker Marketing Specialist

We are looking for a Junior Poker Marketing Specialist to join our team in a Hybrid work environment. This role is pivotal in enhancing customer engagement and retention within the iGaming sector.

Responsibilities

• Assist in developing and executing retention initiatives aimed at improving customer engagement and reducing churn.
• Support the planning and execution of multi-channel lifecycle campaigns.
• Help with audience segmentation and personalization of communications and promotions based on predefined rules and user behavior.
• Monitor campaign performance and prepare basic reports on key KPIs such as retention rate, churn, and LTV.
• Participate in A/B testing by setting up test groups, tracking results, and assisting in result analysis.
• Collaborate with Product, BI, and Creative teams by preparing briefs, collecting inputs, and ensuring timely execution of marketing activities.
• Maintain documentation of campaigns, hypotheses, and results to support knowledge sharing and optimization.

Requirements

• Core Skills:

  • 0.5–1.5 years of experience in retention, CRM, or lifecycle marketing.
  • Experience or strong interest in e-commerce, iGaming, fintech, SaaS, or mobile apps.
  • Basic understanding of user retention and reactivation principles.
  • Basic knowledge of customer segmentation; familiarity with RFM segmentation is a strong plus.
  • Understanding of customer journey and lifecycle communication across different user stages.
  • Hands-on experience or basic familiarity with analytics tools such as Google Analytics, Google Data Studio / Looker Studio, Tableau, or Power BI.
  • Ability to work with data at a basic level (filters, segments, simple dashboards and reports).
  • Basic understanding of market and competitor analysis objectives.

• Secondary Skills:

  • Poker knowledge will be considered an advantage: cash games, MTTs, Sit & Go, freerolls, satellites, tickets, rake/rakeback, and leaderboards.
  • Hands-on poker experience as a player, along with an understanding of bonus mechanics and basic promotional campaigns, will be a strong advantage.
  • Strong willingness to learn and develop within the role.
  • Attention to detail and data-driven mindset.
  • Ability to work in a team environment and incorporate feedback from senior team members.
  • Familiarity with leading game and slot providers, as well as the iGaming product landscape.

We Offer

• An exciting and challenging job in a fast-growing business group.
• The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
• Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• Paid vacations, sick leave, personal event days, days off.
• Corporate health insurance program for your well-being.
• Referral program - enjoy cooperation with your colleagues and get a bonus.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
• Company events, team buildings.

About the Company

PIN-UP is a fast-growing business group that offers a dynamic and inclusive work environment. Our team is composed of top professionals from various fields, including Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more. We pride ourselves on our friendly culture and success-driven mindset.

Locations: Warsaw, Poland | Limassol, Cyprus | Kyiv, Ukraine | Almaty, Kazakhstan | Yerevan, Armenia

Work Type: Hybrid

Apply Now: Apply Here