PPC Specialist (Google Ads: Search / GDN / PMax)

About the Position

We are Boosta, a holding tech company that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services.

We are currently looking for a PPC Specialist (Google Ads: Search / GDN / PMax) for one of our businesses, Traffic7, who will launch and scale the Google Ads web direction for a lead generation product in the financial vertical across Tier-1 markets.

Traffic7 is a project that creates and develops digital products and scales them through strong expertise in performance marketing.

Responsibilities

As a PPC Specialist (Google Ads: Search / GDN / PMax), you will work with the team to:

• Launch and scale the Google Ads web direction (Search, PMax, Demand Gen) for a lead generation product in the financial vertical across Tier-1 markets.
• Analyze past launches and build a standardized, repeatable web buying process (launch playbook, kill/scale rules).
• Share expertise with the team: review launches and conduct knowledge-sharing sessions.
• Build account structure, keyword strategy, audiences, and campaign architecture.
• Set up and maintain conversion tracking end-to-end: GTM, GA4, offline conversion import of sold leads.
• Optimize toward sold lead / revenue (value-based bidding), not just submitted leads.
• Plan and run A/B tests: ad copy, creatives, landing pages, bidding strategies.
• Ensure full compliance with Google Ads financial services policies, handle verification and disapprovals.
• Control performance daily: spend, CPL, approval rate, ROI, campaigns, and creatives.
• Prepare regular reports and propose scaling hypotheses.
• Collaborate with the product, dev, and UAC teams on funnels, landing pages, and insights.
• Optionally, support Google App Campaigns for Android apps.

Requirements

• Have 3+ years of hands-on experience with Google Ads web campaigns: Search, Performance Max, Demand Gen.
• Have experience in regulated / high-competition verticals (finance, lending, insurance, lead generation).
• Have strong knowledge of Google Ads policies for financial services, including advertiser verification, disapproval handling, and appeals.
• Have experience setting up conversion tracking: GA4, GTM, enhanced conversions, offline conversion import (gclid-based).
• Have experience with bidding strategies (tCPA, tROAS, Maximize Conversions) and value-based bidding.
• Have experience working with landing pages / prelanders: briefs to dev/design, A/B testing, CR optimization.
• Have a data-driven approach and understand unit economics (CPC, CPL, CPA, EPL, ROI) and regular reporting.
• Have proven experience launching and scaling campaigns with monthly budgets of $100K+.
• Have experience managing $100K+/month in Google Ads web campaigns with positive ROAS.
• Have experience building buying processes / playbooks or mentoring other media buyers.

Nice to Have

• Experience with Google App Campaigns (UAC / ACi) for Android apps.
• Experience with Tier-1 markets and understanding of local targeting requirements and restrictions.
• Experience with BI dashboards (Looker Studio, Tableau, Funnel).
• Experience using AI tools for creatives, ad copy, and analytics.

We Offer

• Work and growth in an environment where you can launch, test, and develop new products, see your direct results, and influence them.
• Support for your career growth: compensation for external courses, conferences, English language classes, and access to a corporate library.
• Flexible working hours (you can start your day between 8:00 and 11:00 Kyiv time).
• Office in Kyiv, coworking spaces in Lviv and Warsaw, or the option to work remotely - the choice is yours.
• 28 days of annual vacation, up to 30 days of sick leave with medical confirmation, plus all public holidays.
• Care for your health: medical insurance, a Mental Health program, and compensation for sessions with a psychologist.
• Ukrainian Victory Support program and other important social initiatives.
• Gifts for special occasions in your life and career.
• Compensation for equipment during blackouts.

About the Company

We believe in pace, drive, and daily boosts - in our work, approaches, and ourselves.

Do you have relevant experience and are excited about this position? Send us your CV!