Tech Stack
AnalyticsGoogle AdsFacebookLooker
Job Description, Responsibilities & Requirements
Description language:
About the Position
PPC-спеціаліст
Адреса: м. Київ
Напрямок: Маркетинг та реклама
Your Future Functionality
- Participation in the formation of an advertising strategy for promoting the bank's brand, its products, and services in digital channels.
- Launching, setting up, and optimizing contextual media advertising campaigns.
- Developing media plans and forming media budgets for advertising campaigns.
- Collecting semantic core, selecting keywords and negative words.
- Preparing advertisements, headlines, ad groups, and setting up impressions.
- Working with budgets and rates in advertising offices.
- Analyzing the effectiveness of advertising campaigns and constantly working to increase conversions.
- Setting up retargeting and remarketing, attracting target traffic.
- Analyzing user behavior on the site and the effectiveness of channels over different periods.
- Preparing reports on advertising campaigns and conversion indicators.
- Launching and controlling A/B tests, working with hypotheses.
- Coordinating the preparation of content with designers, copywriters, and contractors as needed.
- Participation in building an end-to-end process for analyzing advertising campaigns and controlling the customer journey funnel.
- Analyzing the market, customers, and competitor activity within advertising tasks.
Requirements
- Higher education, preferably in digital marketing or IT.
- Work experience in a similar position for at least 2 years.
- Practical experience in launching, managing, and optimizing advertising campaigns in Google and Facebook.
- Confident proficiency in Google Ads, Meta Ads Manager / Facebook Business, Google Analytics 4, Google Tag Manager, Keyword Planner, Looker Studio.
- Knowledge of web, digital, and performance analytics principles.
- Understanding of end-to-end analytics, attribution, sales funnels, and evaluating the effectiveness of advertising channels.
- Knowledge of key marketing metrics: CPC, CPA, CPL, ROAS, ROMI, LTV.
- Skills in launching, managing, and optimizing advertising campaigns.
- Experience in managing advertising budgets, rates, and achieving KPIs.
- Ability to work with audiences, segmentation, remarketing, and testing advertising hypotheses.
- Knowledge of BigQuery and basic SQL principles is a plus.
- English language proficiency at the Intermediate level.
We Offer
- A decent salary paid twice a month
- 28 calendar days of vacation, paid sick leave
- Annual salary review and bonus based on work results
- Opportunity to work remotely
- Educational programs, seminars, training, reading club, English courses, etc.
- Payment of services
- Online credit information
- Online credit repayment
- Online insurance
- Ordering statements by email
- Use of a payment card abroad
- Invoices according to the IBAN standard
About the Company
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