Principal GTM Lead

About the Position

The Principal GTM Lead, Portfolio Strategy is a high-impact, senior individual contributor role bridging Business Unit (BU) Product Management, Product Marketing, Competitive Intelligence, our global technical field organization (Sales Engineers, Principal GTM Architects, and Partner Technical Leaders), and Client Executive Sales organization.

Serving as the "Chief Field Advocate and GTM Strategist" within the Portfolio Strategy team, you ensure every product launch, NDA roadmap disclosure, and solution narrative is technically sound, field-ready, aggressively differentiated, and directly actionable for sellers. Leveraging deep architectural mastery of enterprise storage markets and field sales dynamics, you translate raw technical capabilities into targeted "How-to-Sell" plays-tailoring the message to expand our installed base, win net-new customer logos, and establish dominance in emerging workloads and markets.

Responsibilities

• "How-to-Sell" Strategy & Targeted Sales Plays

  • Installed-Base Modernization: Author sales plays and technical talk tracks for existing accounts. Highlight refresh justifications, next-gen upgrades, protocol expansion (block/object/unified), and consumption models (Cloud, Keystone).
  • Net-New Customer Acquisition: Craft targeted displacement plays and friction-free land strategies to unseat incumbents in competitive accounts.
  • New Workloads & Market Expansion: Prescribe positioning for emerging domains, including Enterprise GenAI pipelines, modern virtualization, cyber vaulting, and hybrid multicloud data management.
  • Sales Motion Alignment: Establish qualification criteria, discovery questions, objection handling, and architectural sizing guidance to accelerate deal velocity.

• Competitive Differentiation & Market Positioning

  • Embed Competitive Edge: Systematically integrate "Why We Win" differentiation and counter-positioning into launches, roadmaps, technical FAQs, and solution decks.
  • Competitor Acumen: Maintain architectural expertise across primary, secondary/backup, file/object, and cloud storage rivals (e.g., Pure Storage, Dell, HPE, VAST Data, hyperscalers).
  • Deconstruct Rival Claims: Partner with Competitive Intelligence to expose competitor vulnerabilities and arm technical teams with credible counter-arguments.
  • Win/Loss Integration: Synthesize competitive trends to refine sales plays and feed feature gap analysis back to product teams.

• NDA Roadmap Strategy & Global Technical Training

  • Lead Enablement Sessions: Partner with BU Product Managers to curate and deliver monthly NDA roadmap enablement for global SEs, GTM Architects, and key partner technical leaders.
  • Design Presentation Frameworks: Build standardized, high-impact roadmap templates and visual narratives for executive customer briefings and semi-annual release cycles.
  • Bridge Inbound & Outbound Roadmaps: Act as the technical and editorial sanity check to ensure roadmap commitments solve field friction and capitalize on market opportunities.

• Technical Launch Review & Quality Assurance

  • Commercial & Technical Tollgate: Rigorously review launch assets (whitepapers, battlecards, decks) to ensure deep technical accuracy, relevance, and role alignment.
  • Peer Review & Mentorship: Provide technical critique, competitive polish, and structural feedback across Portfolio Strategy deliverables prior to distribution.
  • Workload-to-Outcome Translation: Convert complex block, file, object, cyber resilience, and hybrid cloud architectures into clear business outcomes.

• Cross-Functional Influence & Field Advocacy

  • Stakeholder Bridge: Build trusted alignment across BU General Managers, Product Management, PMM, and Regional SE Leadership (Americas, EMEA, APAC).
  • Influence Product Evolution: Channel field and customer feedback into BU development gates, RFE prioritization, and long-term portfolio direction.
  • Support Strategic GTM: Drive execution across key portfolio pillars: Cloud, Keystone (STaaS), Enterprise AI, Virtualization Optimization, and Sustainability.

Requirements

• Typically requires a minimum of 15+ years of progressive experience in senior technical go-to-market roles, such as Senior/Principal Sales Engineer, Field CTO / Principal GTM Architect, Technical Marketing Engineer (TME), or Technical Product Manager.
• Proven "How-to-Sell" Playbook Development: Demonstrated track record of creating field-adopted sales plays, customer journey maps, and technical messaging for both installed-base expansion and net-new customer acquisition.
• Deep Storage & Infrastructure Mastery: Hands-on architectural knowledge of enterprise storage architectures (unified file, block, object), flash storage economics, cyber-vaulting/ransomware recovery, and hybrid cloud integration. Deep familiarity with the NetApp portfolio (ONTAP, Cloud, ASA/AFF/FAS, StorageGRID, Keystone, NetApp Console) is strongly preferred.
• Proven Competitive Acumen: Demonstrated mastery of the enterprise data storage competitive landscape (both traditional on-premises and hyperscaler cloud storage offerings), with a proven track record of creating battle-tested competitive collateral and sales enablement.
• Audience Resonance & Storytelling: Proven ability to command the room with senior technical leaders (CTOs, Enterprise Architects) and distill complex engineering concepts into crisp, differentiated value propositions.
• Presentation & Template Craftsmanship: Outstanding skill in building executive-ready, visually compelling presentations and architectural frameworks.
• Cross-Functional Influence: Demonstrated ability to influence senior cross-functional leaders (VPs, GMs, Directors) without direct authority.

We Offer

• Competitive salary range of 227,800 - 338,800 USD.
• Comprehensive benefits package including Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s).
• Opportunities for professional development and career growth.

About the Company

Join our team and be part of a dynamic organization that values innovation, excellence, and collaboration. We are committed to driving technical product launches and market expansion through strategic go-to-market leadership.