Product Manager Insurance – Digital Sales (w/m/d)

About the Position

Product Manager Insurance – Digital Sales (w/m/d)

We are looking for a Product Manager Insurance – Digital Sales to join our team at ING Bank in Frankfurt am Main, Germany. If you have a knack for digital trends in banking, think through processes from start to finish, and enjoy taking on responsibility, we want you. Apply now with your resume – your team is already looking forward to meeting you.

Responsibilities

• You bring insurance and sales together by diving deep into market trends, customer behavior, and competitive developments, building a solid understanding of digital insurers and customer needs, customer journeys, and value propositions.
• From your analyses, you derive growth and optimization potentials and contribute to the further development of ING's phygital insurance sales strategy.
• Based on customer, market, and performance data, you design and manage commercial campaigns, digital contact strategies, retargeting, and lead management activities, optimize our digital customer journeys, and continuously develop the digital positioning of our insurance products based on competitive benchmarking.
• Based on this, you define, prioritize, and manage the digital roadmap including delivery planning and the implementation of relevant measures.
• You keep commercial results and relevant KPIs in focus, derive data-based insights and concrete recommendations for action, and implement improvement measures for the sustainable optimization of processes and customer journeys as well as for increasing conversion, growth, customer benefit, and sales results.
• In doing so, you are the central point of contact between the Insurance Tribe and our Digital Sales teams, coordinating, managing, and networking stakeholders to ensure that strategic and operational goals are achieved together.

Requirements

• Proven track record in digital marketing and/or digital sales, especially in campaign management, referencing, customer journey, sales flows, digital distribution, or KPI management
• Ideally, experience in the insurance, banking, or digital sales environment
• Strong organizational skills for the structured, pragmatic, and successful management of multiple topics and projects
• Solid competencies in quantitative data analysis, evaluation, assessment, and action derivation
• Consistent customer orientation with the ability to design an outstanding, cross-channel, and seamless customer experience
• Strategic and entrepreneurial mindset, independent work, result orientation, and curiosity
• Communication talent, both written and verbal, and the ability to align different stakeholders towards a common goal
• Ability to think beyond your own horizon and develop sustainable solutions
• Very good German and English skills in speech and writing

We Offer

• Company pension plan, asset-linked benefits, free Germany ticket & Bike LeasING, company restaurant
• Hybrid working model: In addition to office work, you can also work remotely – within the framework of operational, legal, and regulatory requirements.
• Individual working time models, sabbatical, subsidy for care & childcare costs
• Own budgets for personal development and health plus personal equipment budget for your mobile workplace

About the Company

At ING, we are diverse and multifaceted: different personalities with various perspectives - in an international culture where we value each other. We wear sneakers and pumps, hoodies and suits. Because people don't fit into boxes.

Does this sound like you?

Apply now easily online with us – your resume is enough for us to get to know you, a cover letter is optional!

Questions?

Just ask the ING Recruitment team by email.

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ING’s vision is to unlock our people’s full potential through our inclusive culture where everyone has the opportunity to develop and have impact for our customers and society. To achieve this vision, our policies support diversity, equity, and inclusion. As an equal opportunity employer, we do not tolerate discrimination of any kind with regard to age, gender, gender identity, cultural background, experience, religion, race, ethnicity, disability, family responsibilities, sexual orientation, social origin, or any other status protected by applicable law. If you require any assistance or if we can accommodate you in any way when participating in our application and/or interview process, please email the recruiting contact listed for the relevant position. We will be happy to work with you to ensure a fair and accessible process. Read more about our commitment to diversity, inclusion, and belonging here.