Product Marketing Lead, Billing

About the Position

Product Marketing Lead, Billing

Toronto, Canada

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About the Role

At Paddle, we offer digital product companies a unique approach to their payment infrastructure. As a Merchant of Record, we eliminate the complexities of payment fragmentation, making it faster, safer, cheaper, and better.

We are backed by prominent investors and serve over 10,000 software sellers in 245 territories globally.

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Responsibilities

• Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.
• Define positioning, messaging, segmentation, proof points, and the product story for your product group.
• Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning.
• Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.
• Partner with cross-functional teams to influence priorities, packaging, enablement, and customer outcomes.
• Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance.
• Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation.
• Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.
• Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification.

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Requirements

• A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market.
• Experience leading high-impact launches, migrations, packaging changes, or commercial initiatives with measurable results.
• Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement.
• The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence.
• Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences.
• Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy.
• Examples of using AI, agents, or automation to improve speed, quality, or insight.

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We Offer

• Attractive salaries
• Stock options
• Unlimited holidays
• Enhanced parental leave
• Retirement plans
• Private healthcare
• Well-being initiatives
• Investment in learning and personal development

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About the Company

At Paddle, we are committed to removing invisible barriers, both for our customers and within our own teams. We celebrate diversity and encourage everyone to apply, especially if you’re part of an underrepresented group. We offer a ‘digital-first’ company environment with the freedom to choose where, when, and how you work within our hub locations.

Our hubs are located in:

• Europe: UK (London headquarters), Portugal (Lisbon hub), Netherlands, and Ireland (Dublin hub)
• North America: Austin, TX (USA) and Toronto (Canada)

We value connection and have invested in global hubs which help local communities flourish and bring us together for focused collaboration.

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Why You’ll Love Working at Paddle

We pride ourselves on our transparent, collaborative, and respectful culture. Our values are:

• Paddle Together - “None of us, is as smart as all of us”
• Paddle Simply - “Simple can be harder than complex: you have to get your thinking clean to make it simple”
• Paddle for others - “We can realise our wildest dreams, so long as we help enough other people to realise theirs”

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Everyone is welcome at Paddle

We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed.